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Gift of Life Marrow Registry · 1 day ago

Digital Advertising Specialist

Boca Raton, FL

Full-time

Onsite

Mid Level

$28/hr - $31/hr

3+ years exp

Gift of Life Marrow Registry is dedicated to saving lives through stem cell and marrow donation. They are seeking a Digital Advertising Specialist who will manage digital campaigns, engage supporters, and grow the online community using creativity and analytics.

ConsultingHealth CareHealth DiagnosticsWellness

Responsibilities

Develop and execute digital marketing campaigns that raise awareness of stem cell/ marrow donation that drive new donor registrations drive fundraising event registrations

Design digital advertisements and landing pages that attract clicks and turn into leads

Manage paid and organic campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok and YouTube

Optimize campaigns for performance—tracking conversions, adjusting creative, and refining targeting to meet recruitment goals

Conduct keyword research and optimization

Work with graphic design team to create engaging multimedia content (graphics, videos, copy) that educates, inspires and activates audiences

Write social post ad copy and analyze its effectiveness through A/B testing

Monitor website and landing pages, making recommendations to ensure SEO best practices and alignment with campaign messaging

Collaborate with the social media and marketing teams to produce consistent, on-brand messaging across all digital channels

Monitor and analyze digital performance metrics, providing actionable insights and monthly reports

Track donor engagement, conversion rates and campaign ROI to guide data-driven decisions

Monitor web conversions and performance KPIs

Track marketing program results and interpret data to determine what is working and what is not; recommend improvement actions

Stay informed about emerging digital tools, technologies and trends relevant to healthcare and nonprofit marketing

Monitor online competitor presence/perceptions, research new blogs and channels for relevance/trend identification, report “chatter” and other relevant online data and maintain posting schedules

Perform website audits and provide data-driven recommendations based on UX best practices

Work closely with recruitment, marketing and development teams to support events, donor drives and storytelling initiatives. Ensure all digital touchpoints reflect the organization’s mission, tone and visual identity

Contribute to strategic initiatives that expand outreach to diverse and underrepresented donor audiences

Qualification

Digital marketingGoogle AdsSEOGoogle AnalyticsContent creationSocial media managementVisual storytellingEmail marketingAnalytical thinkingCollaborationProject management

Required

Bachelor's degree in Marketing, Communications, Digital Media or related field

3–5 years of experience in digital marketing, preferably in a mission-driven or healthcare environment

Proficiency with Google Ads, Meta Business Suite, Google Analytics, SEMrush and CMS platforms

Must possess a solid understanding of the digital media universe including, but not limited to: Web, Email, SMS, YouTube, Twitter, Facebook, Instagram, LinkedIn, TikTok, Forums, Wikis and blogs to name a few

Strong writing and visual storytelling skills with an eye for detail and accuracy

Experience with SEO, paid media and email marketing