SIG SAUER, Inc. ยท 2 days ago
Sr. Manager, Media Relations
Newington, NH
Full-time
Onsite
Senior Level
7+ years expSIG SAUER, Inc. is a leading provider and manufacturer of firearms and related products. The Sr. Manager, Media & Creator Relations is responsible for overseeing external communications and content initiatives, managing relationships with influencers and creators to enhance brand visibility and engagement.
Defense & Space
Responsibilities
Cultivate and enhance collaborative working relationships with influencers, media, and content creators in various spaces. Manage influencer relationships and campaigns, including briefing, execution, performance tracking, and reporting
Optimize communication systems to enhance the accuracy and consistency of brand messaging. Create and develop effective communication channels tailored to digital and influencer-focused initiatives
Create compelling, engaging, and brand-right marketing copy and content for emails, web assets, in-store signage, seasonal campaigns, social media, and printed collateral, as well as product copy and affiliate marketing pieces. Establish monthly content themes and long-term content plans that support and enhance brand marketing campaigns
Research, pitch, produce, write, and edit blog stories and features that represent and elevate the spirit of the SIG SAUER brand. Manage the execution of blog content on the company website and oversee the strategy and content for the company newsletter
Ensure the company protects and promotes its image in a coordinated and brand-consistent manner
Develop influencer outreach strategies and seasonal activation plans in collaboration with Brand marketing
Institute and manage a content editorial calendar and distributed editorial report for upper management. Oversee influencer content performance and provide analytics-based insights to refine ongoing strategy
Create and manage an influencer relationship budget and performance scorecard
Generate dynamic content features for both online and print and strategically incorporate these stories into overall marketing campaigns and social media messaging while maintaining the brand voice throughout
Research, identify, and recruit influencers aligned with brand values and marketing goals. Grow the company's media partnerships by establishing new relationships and fostering existing ones
Provide strategic coaching and mentorship that fosters open, two-way communication, cultivates professional growth, and builds a high-performing best-in-class team
Proactively engage with employees to understand their needs and remove barriers to success by ensuring timely access to the tools, resources, and support that is needed to achieve high performance
Lead performance management efforts by delivering clear, timely, and actionable feedback that drives accountability and continuous improvement
Drive team development by identifying skill gaps and coordinate targeted training initiatives that enhance employee capabilities and foster growth that align with evolving business needs
Manage the team recruitment process, from interviewing and selecting top-tier candidates to developing and executing strategic onboarding plans that ensure seamless integration, early engagement, and long-term success within the business
May lead and actively volunteer for Continuous Improvement projects/tasks
Participate on problem solving teams for driving to root cause of internal and external quality failures, particularly related to prevention of customer escapes
Participate in and sustain 5S Standards
Must follow all required Safety and ISO procedures
Miscellaneous duties as assigned
Qualification
Required
7-10 years experience in marketing, communications, advertising, public relations, or a related field
3 years of people leadership experience
Bachelors degree in English, Marketing, Communications or related discipline or equivalent experience
Strong experience in copywriting and proofreading for digital channels, including social media and web
Proven experience managing influencer relationships and campaigns, including contract negotiation and performance tracking
Must be well-versed in various writing styles including promotional, editorial, interactive/web, email, and technical formats
Demonstrated ability to meet tight deadlines and adapt content to different audiences and platforms
Proficient in Microsoft Office (Excel, PowerPoint, Word) and Monday.com
Must be able to clearly, concisely, and accurately convey ideas and information to others, both verbally and in written form
Ability to meet deadlines and manage multiple projects simultaneously
Ability to prioritize tasks and work independently as well as in a team environment
Preferred
Firearms industry knowledge and experience
Benefits
Relocation assistance available
Company
SIG SAUER, Inc.
SIG SAUER, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
E John Deedrick Jr
Advisor to the CEO
Chris Erickson
Executive Vice President & Chief Financial Officer
Recent News
2025-09-23
2025-08-27
Chicago Sun-Times - Business
2025-08-13
Company data provided by crunchbase