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Playfly Sports · 1 day ago

Account Executive/Sr. Account Executive, Partnership Sales (LSU Sports Properties)

Baton Rouge, LA

Contract

Onsite

Mid, Senior Level

3+ years exp

Playfly Sports is looking for a Sr. Account Executive, Sponsorship Sales to join our team in Baton Rouge at our LSU Sports Properties division. This role focuses on driving revenue growth through strategic sales plans, managing partnerships, and ensuring successful execution of sponsorship agreements.

AdvertisingBrand MarketingMarketingSports

No H1B

Responsibilities

Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with LSU Sports Properties and LSU Athletics’ goals

Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with LSU Athletics’ mission, values, and fan demographics

Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives

Partnership Strategy: Collaborate with LSU Sports Properties and LSU leadership to create innovative inventory, category strategies, and customized partnership platforms

Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI

Creative Storytelling: Build compelling sales presentations that leverage data, fan insights, and integrated marketing opportunities to maximize partner impact

Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement

Industry Expertise: Stay current on sports marketing trends, category developments, and best practices to position LSU as a leader in collegiate sponsorship innovation

Activation Support: Work closely with LSU Sports Properties Service and Operation team as well as LSU Athletics internal teams to ensure flawless execution and delivery of partner assets

Game Day & Event Presence: Represent LSU Athletics, LSU Sports Properties and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions

Qualification

Direct sales experienceIntegrated salesSales presentationsRelationship managementConsultative sellingIndustry expertiseOutstanding communicationCreative solutions