Palm Venture Studios · 1 month ago
Goode Health | Chief Executive Officer
United States
Full-time
Remote
Director/Executive
$200K/yr - $200K/yrPalm Venture Studios is backing Goode Health, a functional DTC nutrition company aiming to make premium wellness accessible. They are seeking a growth-driven CEO to leverage early traction and build a dominant market share in the personalized health and nutrition sector.
AccountingFinanceFinancial ServicesLegalVenture Capital
Hiring Manager
Hayley Darden
Responsibilities
Developed a patented formulation for a 5-in-1 superfood shake now doing almost $1M in ARR largely just through one marketing channel
Secured clinical evidence for the efficacy of the full formulation (not just individual ingredients), differentiating us from the vast majority of competitors in the category
Built a lean team that includes a trusted co-manufacturer, an operations manager, customer support, and in-house marketing supplemented with agency leadership
Improving both topline growth and bottom-line performance on our flagship product through a brand refresh, marketing channel expansion, reducing CAC, and optimizing already-strong customer retention
Extending product offerings into the whitespace between personalized health diagnostics (e.g., blood tests, glucose monitors, etc.) and personalized (or 'mass customized') nutrition offerings
Qualification
Required
An experienced founder or co-founder with a track record of building CPG brands that break through the noise, growing from near scratch to profitability with revenue north of $2M in ARR
Versatile operator who has built and led a multi-disciplinary team (including vendors, employees, etc.), managed > $1M in a marketing budget, and owned full P&L from supply chain to sales and marketing
Resourceful capital allocator - you can tell at least one story of how limited resources inspired a creative breakthrough in pursuit of a big vision. Proven ability to prioritize limited resources toward the highest-impact activities
Energized at the prospect of working in a studio model that offers meaningful upside while limiting downside risk, and provides a suite of support resources (especially in finance and marketing)
Passionate about the personalized wellness space and creating opportunities for everyday consumers to take charge of their health and wellbeing, without paying the luxury premium
Benefits
Performance based bonuses
Meaningful equity
The stability of a 200K base
Company
Palm Venture Studios
Palm Venture Studios offers turnaround capital for early-stage startups, focusing on human and planetary health.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Daniela Plattner
Co-Founder & Managing Partner
Recent News
2025-10-04
2025-08-08
Company data provided by crunchbase