AbbVie · 6 days ago
Consumer CRM Campaign Operations Project Manager
AbbVie is a company dedicated to discovering and delivering innovative medicines and solutions for serious health issues. The Consumer CRM Campaign Operations Project Manager will manage and execute CRM projects for AbbVie’s consumer commercial brands, focusing on improving campaign performance and efficiency through collaboration with cross-functional teams and agency partners.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs
Learn the business for the respective therapeutic areas/brands
Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met
Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team
Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues
Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns
Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year
Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
Monitors campaign performance and proactively provide recommendations to drive an increase in engagement
Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly
Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders
Qualification
Required
Bachelor's Degree in Business or Marketing or equivalent experience
3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
Minimum of 3 years of hands-on work experience in client service, account or response management discipline
Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment
Excellent written, verbal, and interpersonal communication skills to effectively work with team members
Analytical ability to identify optimization opportunities and program related issues
Enthusiastic, solution-oriented attitude in accepting work/new challenges
Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica
Experience implementing CRM best practices
Proven track record of launching successful email campaigns and/or consumer programs
Preferred
Digital marketing or interactive agency experience is a plus
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Recent News
2026-01-14
2026-01-14
Company data provided by crunchbase