ENC - ElDorado National California Inc. · 20 hours ago
Market Analyst
Riverside, CA
Full-time
Onsite
Mid Level
3+ years expEl Dorado National – California (ENC) is a legacy bus builder transitioning into electric commercial vehicles. The Market Analyst role involves transforming data into actionable insights to support revenue growth and strategic decisions for commercial vehicle sales.
FinanceIndustrialManufacturingTransportation
Hiring Manager
Kavita Patel
Responsibilities
Analyze sales pipeline, win/loss trends, dealer performance, and fleet acquisition behavior across commercial vehicles
Build dashboards and reporting tools to support forecasting, quota setting, and weekly business reviews
Identify performance gaps, customer buying patterns, upfit demand shifts, and channel opportunities
Monitor industry trends, OEM production plans, competitor pricing, EV adoption rates, and body/upfit market changes
Conduct TAM, SAM, and SOM analyses for cargo vans, chassis cabs, refrigerated units, service bodies, and EV platforms
Evaluate regional demand drivers: parcel, utilities, telecom, rental, and vocational segments
Provide pricing elasticity analyses, margin modeling, and “what-if” scenarios to support sales leadership
Recommend pricing adjustments, discount structures, and program incentives based on data-driven insights
Support go-to-market plans for new model launches, EV platforms, and new upfit packages
Analyze customer usage profiles, route patterns, payload requirements, seasonal variations, and upfit configurations
Profile dealers and fleet accounts with low, medium, and high commercial activity and identify whitespace opportunities
Evaluate customer satisfaction, aftersales activity, warranty trends, and retention metrics
Develop executive-ready reports, KPI scorecards, commercial heat maps, and opportunity briefs
Present concise recommendations to VP of Sales, Product Management, Revenue Operations, and Leadership
Qualification
Required
Bachelor's degree in Business, Data Analytics, Supply Chain, Finance, Marketing, Economics, or related field
3+ years of experience in transportation, mobility, automotive, or fleet-based industries
Strong proficiency in Excel/Google Sheets, including advanced formulas, pivot tables, data modeling, and trend analysis
Experience with data visualization tools such as Power BI, Tableau, or similar platforms
Hands-on experience with CRM systems (Salesforce, HubSpot, Dynamics, or similar)
Working knowledge of commercial vehicle segments, especially cargo vans, chassis trucks, EV platforms, or upfitting solutions
Strong understanding of pricing structures, margin modeling, and competitive positioning
Company
ENC - ElDorado National California Inc.
Founded in 1975, ENC (ElDorado National - California) is a leading U.S.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2024-10-18
Company data provided by crunchbase