ABCD & Company · 1 month ago
Associate Director, Integrated Marketing & Communications
Rockville, MD
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$105K/yr - $120K/yr
6+ years expABCD & Company is an award-winning marketing and events transformation agency that reimagines the way organizations approach marketing and events. The Associate Director, Integrated Marketing & Communications ensures flawless execution of marketing and advertising projects, acting as the primary liaison between clients and internal teams while managing project timelines and contributing to the agency’s growth goals.
AdvertisingManagement ConsultingMarketing
Responsibilities
Architect full-funnel integrated marketing campaigns across paid, earned, owned, and experiential channels
Translate client objectives, research, and insights into channel strategies, briefs, content plans, and KPI frameworks
Oversee message development, creative platforms, performance storytelling, and campaign narratives
Manage daily workflows and prioritization for team roles
Provide approvals, creative direction, quality control, and coaching to elevate team performance
Serve as an escalation point for client challenges, timeline risks, or cross-department misalignment
Ensure campaigns and deliverables are executed with clarity, accuracy, and strategic alignment
Oversee timelines, scopes, and work plans across multiple client portfolios
Partner with the team to ensure client satisfaction, retention, and campaign impact
Review digital dashboards, social reports, email metrics, SEO data, and campaign analytics to guide optimization
Produce performance summaries and insights for clients and internal stakeholders
Introduce new tools, trends, and methodologies to improve efficiency and results
Partner with Creative, Events, Marketing, Ops and Leadership teams to ensure seamless execution of integrated campaigns
Coordinate workflow between production, design, social, content, digital, and client services teams
Develop SOPs, QA processes, staffing plans, and decision trees that guide project flow and approvals
Improve systems, tools, and workflows to enhance efficiency and reduce bottlenecks
Qualification
Required
Bachelor's degree in Marketing, Communications, Advertising, or related field
6–8 years of agency or integrated marketing experience, with demonstrated leadership responsibilities
Proven ability to manage teams and deliver integrated campaigns across channels
Strong writing, analytical, organizational, and project management skills
Experience with tools such as Wrike, Sprout Social, analytics platforms, and paid media managers
Ability to thrive in a fast-paced, deadline-driven environment
Preferred
Experience with earned media, message development, and crisis communications
Understanding of experiential marketing and cross-channel consumer journey mapping
Experience in purpose-driven marketing, storytelling, or social impact campaigns
Benefits
2023 Best Places To Work
Company
ABCD & Company
ABCD & Company is a full-service marketing and events firm that specialize in providing marketing and advertising techniques.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ryan Kon
Chief Technology Officer
Amber Dozier
Managing Partner & Chief Strategy Officer
Company data provided by crunchbase