Vice President of Product Marketing jobs in United States
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Showpad · 1 month ago

Vice President of Product Marketing

positionChicago
timeFull-time
remoteHybrid
seniorityDirector/Executive
date10+ years exp

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact.

AnalyticsContentEnterprise SoftwareMarketingMeeting SoftwareSaaSSales AutomationSales EnablementSoftwareTraining

Responsibilities

Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance
Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay
Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs
Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile
Identify emerging market opportunities and guide product evolution to deepen product-market fit
Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions
Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay
Ensure customer needs, trends, and competition are integral to product planning
Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment
Collaborate with Sales, Demand Generation, Enablement and Customer Success to drive adoption, retention, and continuously improve product-market fit
Own analyst relations to boost visibility and shape market perception
Maintain strong relationships and incorporate insights into messaging and GTM plans
Build and lead a high-performing team, focused on positioning and communicating product value
Provide direction and coaching that fosters excellence and market-driven thinking

Qualification

Product marketing strategyAI literacyTeam leadershipAnalyst relationsStorytellingCollaboration skills

Required

10+ years of experience in product marketing, with a strong track record in the tech industry
Demonstrated expertise in creating and executing successful product marketing strategies
Proven leadership skills with experience in team development and mentorship
Champions AI literacy across the team, applying creative AI solutions to improve productivity, content creation, storytelling, and GTM impact
Strong collaboration skills with the ability to influence cross-functional teams
Experience in analyst relations and positioning companies as industry leaders
Deep understanding of storytelling and narrative development to simplify complex ideas

Benefits

Paid parental leave
Paid holidays (including Juneteenth and paid time off to vote)
Paid time off to volunteer at non-profit organizations
Personal development opportunities
Professional stretch assignments

Company

Showpad

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Glassdoor3.7
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The best thing to ever happen to your sales team
dateFounded in 2011
location
Gent, Oost-Vlaanderen, BEL
people-size501-1000 employees
web-link
http://www.showpad.com

Funding

Current Stage
Late Stage
Total Funding
$159.5M
Key Investors
Insight PartnersDawn CapitalHummingbird Ventures
2025-08-26Acquired
2019-06-25Series D· $70M
2018-01-24Series C· $25M

Leadership Team

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Matt Miller
Chief Financial Officer
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Patrick Debois
Vice President of Engineering - cms and apps foundations
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Recent News

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Vector Capital: Acquisition Of Showpad Finalized And New CEO Appointed
2025-11-04
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Vector Capital Completes Showpad Acquisition, Names CEO
2025-11-02
SiliconANGLE
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Company data provided by crunchbase