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Movember · 1 day ago

Digital Communications Manager

Santa Monica, CA

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Movember is a global leader in men’s health, focusing on issues such as mental health and cancer prevention. The Digital Communications Manager will execute the global communications strategy across digital channels, particularly social media, to enhance audience engagement and community building.

CharityHealth CareNon Profit

Responsibilities

Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global LinkedIn) and supports other global channels (YouTube, TikTok, etc.)

Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally

Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention

Key objectives include maximizing audience engagement, building online communities, and acquiring and retaining new/existing audiences

Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually

Strong understanding of the relationship between paid and organic social media initiatives and aligns with local income teams for integrated social channel planning, and strategies for boosting organic social media content

Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement

Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy

Responsible for measuring the success of communications. Ability to evaluate digital communications and socialise learnings to the wider team, with a focus on key stakeholders

Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth

Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management

Manage the delivery of communications including creating, scheduling and publishing in social media

Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging

Work closely alongside the Marketing & Communications team to guide content creation and delivery, executed by other departments

Identify content opportunities based on community activity as well as advocacy and impact stories from around the organization

Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams

Develop and oversee community management frameworks and operational plans building better relationships with audiences

Monitor CA and US pages, and global LinkedIn page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement

Meet KPI’s such as response time and brand tone of voice

Work withing the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels

Includes identifying potential risks via digital channels and implementing response plans

Analysis of current Crisis Response plan, and development of Local Market specific plan

Qualification

Social Media ManagementDigital Communications StrategyContent CreationGoogle AnalyticsProject Management ToolsCommunity EngagementCrisis ManagementCollaborationCreativity

Required

Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs

Digital communications experience that includes working across all organic social media channels

Ability to create effective digital content, including social media tiles and copy

A deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, and platform changes

Experience using Google Analytics, Sprout Social or equivalent social monitoring tool

Experienced in brief writing for social creative output

Experience in project management tools, such as Asana

Creative, energetic, and innovative approach to identifying solutions

Proven ability to cultivate strong relationships and be a collaborative team-player

Comfortable working in a matrix style system and with an organisation with several KPIs

Experience and time working in the Social Impact space

Ability to work irregular work hours from time to time, including occasional on-call status for social monitoring and reactive activity