Destination Pet, LLC · 1 month ago
Vice President of Strategic Marketing & Growth
United States
Full-time
Remote
Director/Executive
$175K/yr - $200K/yr
15+ years expDestination Pet, LLC is a company dedicated to revolutionizing the pet industry through a connected care network. They are seeking a Vice President of Strategic Marketing & Growth to own B2C growth outcomes and lead performance marketing strategies while partnering with executive leadership to drive revenue and brand growth.
PetService IndustryVeterinary
Responsibilities
Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue
Translate company-level goals into clear growth strategies, targets, and execution plans, testing hypotheses and assumptions along the way to ensure strategies are grounded in data and real-world performance
Serve as a strategic partner to the President/GM and executive leadership, utilizing organizational agility when influencing decisions
Provide clear, data-driven reporting and insights to leadership on growth performance, risks, and opportunities, with a bias toward action and continuous improvement
Design and operationalize a scalable multi-brand marketing model that supports 160+ local brands while preserving community relevance
Establish a game plan that balances consistency with local customization; adapting approaches as markets, competition, and company priorities evolve
Enable field leaders and local operators with tools, templates, and automation to execute effectively at the market level
Ensure marketing strategies are adaptable to varied competitive, demographic, and economic conditions, demonstrating comfort with change and ambiguity
Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM
Drive: New customer acquisition, Retention and loyalty growth, Same-store growth in competitive or constrained markets
Establish and own KPIs, dashboards, and growth forecasts tied directly to revenue and center economics
Continuously test, learn, and optimize across channels, offers, and funnel stages, challenging legacy approaches, and validating decisions through experimentation
Lead and inspire a high-performing, cross-functional creative team (design, content, copy, video)
Oversee the development of integrated brand, local, and internal campaigns—from strategy through execution while setting clear expectations and maintaining momentum against company objectives
Ensure all creative work aligns with brand standards, growth objectives, and measurable performance outcomes
Elevate creative quality while maintaining speed, scalability, and ROI discipline with a strong sense of urgency around execution
Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI across brands, channels, and markets
Use cohort analysis, LTV modeling, and funnel metrics to guide strategic decisions
Leverage insights to inform prioritization, resource allocation, and growth planning
Champion a culture of data-informed decision-making, where teams are encouraged to challenge the status quo and solve problems rigorously
Lead the responsible adoption of AI across marketing functions, including personalization, content generation, experimentation, forecasting, and operational efficiency
Partner with internal governance bodies to ensure ethical, scalable, and high-impact use of AI
Identify and pilot emerging tools and technologies that create durable growth advantages, remaining flexible as technology and capabilities evolve
Partner closely with Field Operations to align demand generation with capacity, service quality, and customer experience
Build strong, trust-based relationships across functions and with local operators to ensure alignment and execution
Ensure marketing strategies support long-term retention and brand trust, not just short-term acquisition
Function as a unifying force between centralized teams and local operators
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (Master's preferred)
15+ years of progressive marketing or growth experience, with significant senior leadership responsibility
Proven history of owning and delivering growth outcomes, not just marketing activity
Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred
Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization
Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed
Strong executive presence, communication skills, and ability to build effective relationships across levels and functions
Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives
Position is remote, however 25% travel is required to visit centers and to attend team meetings
Preferred
Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred
Benefits
Health, vision, dental, long & short-term disability, and Life insurance
A Startup mentality company with stable funding
401k match
Pet Care discounts
Flexible Time Off
Opportunity to grow your career with a network of like-minded professionals
Company
Destination Pet, LLC
We are on a mission to redefine the standard of care for pet health and well-being.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10.22MKey Investors
The Firmament GroupOpus Equity Partners
2017-10-19Private Equity
2017-10-19Debt Financing
2017-06-06Private Equity· $10.22M
Leadership Team
Jennifer Strickland Fowler
Chief Executive Officer
Recent News
2026-01-03
2025-09-17
2025-03-29
Company data provided by crunchbase