GSK · 4 weeks ago
Market Development Director Trade & Distribution
ViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with and at risk of HIV. The Market Development Director will lead efforts to enhance the performance of specialty pharmacies and alternative sites of care while collaborating with cross-functional teams to drive strategic initiatives and insights.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Monitor ViiV Network SP and ASOC KPIs and develop strategic plans for local field execution
Analyze and visualize SP and ASOC performance by geography, payer landscape, and individual partners; share insights across teams
Assess area and regional business trends based on market dynamics and trade customer support, identifying drivers of performance
Leverage all available data resources to proactively identify trends, uncover root causes, and present clear narratives during performance reviews
Manage and oversee vendor partners supporting ad hoc performance analyses
Partner with Sales, Marketing, and Field Reimbursement leadership to understand needs and provide guidance and education
Collaborate with Trade & Distribution account teams to evaluate customer capabilities, gaps, and opportunities
Work with payer field teams and home office payer strategy teams to identify coverage opportunities, pathways, and barriers
Align strategies with PrEP & HIV treatment brand teams and provide guidance as needed
Coordinate with extended operations groups in HCP and Patient Experience verticals to optimize analytics, systems, and reporting
Build strong relationships with field leadership to co-create business plans and ensure organizational alignment
Maintain a deep understanding of customer insights and regional account environments, including PrEP and HIV communities, to maximize opportunities
Stay informed on industry trends, managed healthcare dynamics, and local marketplace insights, including integrated delivery systems, physician organizations, HIV/AIDS organizations (ASO, CBO), major employers, and pharmacy networks
Develop expertise in the LAI community and ecosystem to inform strategic decisions and stakeholder collaboration
Drive pull-through of national sales, marketing, and payer/access initiatives where appropriate
Identify and quantify opportunities with clear ROI to align with financial and implementation goals
Qualification
Required
BA or BS Degree
Minimum of 10 years of pharma experience to include two of the four: Analytics, Sales, Marketing, Operations related commercial pharma roles
Experience using data analytics to develop marketing strategies
Preferred
MBA Degree
Strong analytical skills with the ability to interpret complex data sets and identify actionable insights
Experience using AI tools
Highly proactive to bring a new perspective, challenge status quo and move the organization in the right direction
Exceptional analytical and problem-solving abilities, coupled with advanced proficiency in Excel & PowerPoint
Excellent communication and presentation skills; ability to influence stakeholders at all levels
Demonstrated capabilities to manage complex matrix organizations
Strategic thinker with a proactive, problem-solving attitude
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
Knowledge of HIV/AIDS therapeutic area and related market dynamics preferred
Ability to synthesize and communicate messages to different audiences
Specific experience with provider administered injectables and payer medical benefit
Experience understanding HIV community and ecosystem
Candidates with consulting background in above
Pharma Product Launch Experience
Benefits
Comprehensive benefits program ViiV offers US employees
All ViiV employees receive the same benefits options and plans as GSK employee.
Company
GSK
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H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Recent News
2026-01-13
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