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Cash App · 2 weeks ago

Principal Visual Designer, Emerging UI

San Francisco Bay Area

Full-time

Hybrid

Senior Level, Lead/Staff

$252K/yr - $377K/yr

6+ years exp

Cash App, a company under Block, is seeking a Principal Visual Designer for their Emerging UI team to lead the visual design and evolution of their interfaces. The role involves collaborating across teams to create innovative and engaging user experiences, particularly focusing on AI and Core Surfaces.

BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Drive visual design evolution: Lead the aesthetic and experience of the product alongside leads and our Design Systems team, ensuring the Cash App brand comes to life in our app

Lead with AI first design and development mindset

Shape core aspects of the Cash UI: Establish and evolve UI such as building data visualization, motion application

Elevate brand expression: Integrate our brand into the product through innovative and opinionated visual design and visual asset libraries, ensuring unique brand moments at the right touchpoints for our users

Build systematically: Help build our design system, creating comprehensive frameworks, documentation, and libraries that other designers can follow to bring their work to life visually

End-to-end accountability: Obsess over the process from early concept through implementation, ensuring a well-crafted and beautiful outcome

Coach the creative direction: Be a trusted advisor on all things Cash App's visual language with partners and system consumers

Help shape the future of finance and how customers are empowered to manage their money

Contribute to defining our product experience and emerging interfaces across several foundational surfaces

Lead work driving fundamental concepts across mobile and web clients

Contribute to high-level strategic decisions with the rest of the product and executive teams

Give and solicit feedback from other designers to continually raise our bar for quality

Qualification

Visual designUI designData visualizationMotion designDesign systemsUser researchFront-end engineeringCross-functional collaborationSystems thinkingProduct thinkingPrototypingInclusivity designPresentation skills

Required

Experience building and evolving apps

A passion for turning complex problems into simple and engaging UI

Outstanding systems thinking, visual design, and product thinking for mobile apps

Experience applying research, usability tests, and metrics to inform design decisions

Comfort with an iterative design process that includes accepting and acting on feedback

Strong analytical, technical, and strategic experience

Experience defining motion libraries for UI

Experience building data visualization libraries consumed by product teams

Experience collaborating across disciplines to lead or support a new idea or product to launch

Experience conducting and guiding user research and cross-functional collaboration

Proven skills in presenting work, workshopping concepts, and evangelizing new ideas

Experience with front-end engineering constraints and direct experience partnering with Front-end Engineering (iOS/Android)

Experience designing for inclusivity and for diverse audiences (international audiences, multi-language localization, accessibility for people with disabilities)

6+ years of experience on creative teams and in technical environments

8+ years of software design, visual design, interaction design, UX design, and prototyping experience

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Cash App

Glassdoor3.9

Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.

Founded in 2013

San Francisco, California, USA

1001-5000 employees

http://cash.app

H1B Sponsorship

Cash App has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)