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CVS Health · 3 weeks ago

Sr Analyst, Patient Communication Operations

United States

Full-time

Remote

Mid, Senior Level

$47K/yr - $112K/yr

2+ years exp

CVS Health is the nation’s leading health solutions company, aiming to transform healthcare through dedicated colleagues. The Senior Analyst, Patient Communication Operations will design and optimize patient communication strategies, focusing on improving engagement and retention across various channels.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Responsible for developing and managing CRM campaigns to improve patient engagement and retention

Oversee the creation and execution of automated and one-off campaigns across email, SMS, direct mail, and patient messaging. Ensure campaigns are timely, personalized, and aligned with business priorities

Serve as first-line technical support for campaign performance to proactively troubleshoot delivery or operational issues

Create performance dashboards and reports to generate insights and recommend improvements

Manage and run comprehensive A/B tests to optimize messaging, timing, and channel mix

Serve as a subject matter expert on journey-based, data-driven communications

Collaborate with cross-functional business stakeholders to enhance campaign effectiveness

Partner with technology teams to integrate new tools and capabilities (e.g., Agentic, AI-driven personalization)

Other duties as assigned

Qualification

CRM campaign managementMarketing automation platformsOmni-channel marketingSQLData privacy regulationsProject managementCommunication skills

Required

2-5 years of experience in CRM campaign management, ideally in healthcare or a regulated industry

Hands-on experience with marketing automation platforms (e.g., Marketo, Pardot, HubSpot, Eloqua)

Strong understanding of omni-channel marketing (email, SMS, direct mail)

Intermediate SQL or data-querying abilities. Deep understanding of marketing analytics, customer segmentation, and testing strategies

Familiarity with data privacy regulations (e.g., HIPAA, CAN-SPAM, CCPA)

Excellent project management and communication skills

US work authorization

Someone who embodies being 'Oaky'

Benefits

Paid vacation, sick time, and investment/retirement 401K match options

Health insurance, vision, and dental benefits

Opportunities for leadership development and continuing education stipends

New centers and flexible work environments

Opportunities for high levels of responsibility and rapid advancement

Affordable medical plan options

401(k) plan (including matching company contributions)

Employee stock purchase plan

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility