Centari · 2 weeks ago
Senior Marketing Manager
Centari is a Deal Intelligence platform for law and finance, empowering professionals with valuable insights. The Senior Marketing Manager will partner with the founding team to develop and execute Centari's marketing strategy, focusing on content and product marketing to enhance brand positioning and go-to-market efforts.
Artificial Intelligence (AI)Knowledge ManagementLegal TechSoftware
Responsibilities
Develop and execute 0-to-1 marketing strategy, including positioning, messaging, and market entry playbook
Build comprehensive content strategy and create high-impact materials (thought leadership articles, white papers, case studies, solution briefs) that translate AI capabilities into business value for legal and financial services audiences
Lead product marketing including positioning, messaging frameworks, sales enablement materials (pitch decks, battlecards, demo scripts), and customer success stories that demonstrate ROI
Partner with Sales team to refine messaging based on prospect feedback, create pipeline-driving content, and develop account-based marketing approaches for target accounts
Collaborate with Product team to translate feature launches into compelling market narratives and influence roadmap based on competitive insights and market needs
Establish marketing analytics frameworks to measure brand awareness, content performance, and pipeline impact
Support event strategy and thought leadership presence
Qualification
Required
7+ years of B2B SaaS marketing experience with focus on content and product marketing
Proven track record launching products into new markets or segments
Deep experience marketing to financial services, legal, or other professional services buyers
Exceptional writing and storytelling abilities with a portfolio demonstrating executive-level content
Strong understanding of enterprise sales cycles and ability to create marketing that drives pipeline
Experience building marketing strategy from the ground up in early-stage or high-growth environments
Comfort with ambiguity and ability to make strategic decisions with imperfect information
Self-directed work style with ability to manage priorities independently
Preferred
Experience in fintech, legaltech or enterprise AI markets. Background in investment banking, private equity, or asset management is a plus
Track record creating thought leadership content that generates demand and builds brand authority
Experience with account-based marketing approaches for enterprise sales
Familiarity with AI/ML technology and ability to translate technical concepts for business audiences
Experience building a high-output marketing function with a trusted network/toolkit that can be activated for added support
Benefits
Health
Dental
Vision
401k
Company
Centari
Centari is the platform for Deal Intelligence, combining secure LLMs with trusted precedent to accelerate transactions.
Funding
Current Stage
Early StageTotal Funding
$14MKey Investors
Sentinel Global
2025-09-18Series A· $14M
2024-07-01Seed
2023-07-12Pre Seed
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