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Moore · 2 days ago

Influencer Marketing Strategist

Lanham, MD

Full-time

Onsite

Mid Level

$65K/yr - $85K/yr

3+ years exp

Moore is a data-driven constituent experience management company focused on enhancing supporter experiences for clients across various sectors. The Influencer Marketing Strategist will create and execute multi-creator influencer marketing campaigns, manage client relationships, and analyze campaign performance to drive client success.

AdvertisingInformation ServicesMarketingPrintingService Industry

Responsibilities

Develop and implement influencer marketing plans that reflect a full understanding of the client’s mission, goals, and measurements of success

Serve as the client-facing point of contact for influencer marketing strategy, providing strategic guidance, campaign updates, and performance insights throughout the campaign lifecycle

Lead campaign strategy development, including target audience definition, key messaging, platform selection, creator mix, and success metrics

Collaborate closely with the Influencer Relations Manager to vet, recommend, and approve mission-aligned creators based on authenticity, audience quality, brand-safety considerations, and overall campaign fit

Manage and approve influencer content to ensure all contracted deliverables are met on time, comply with platform and FTC requirements, include required tags and disclosures, and align with client messaging standards

Oversee day-to-day execution of influencer campaigns, ensuring delivery on time, on budget, and to a high standard of quality and professionalism

Analyze campaign performance using platform analytics and third-party tools; synthesize results into clear, client-ready reports with insights, recommendations, and optimization opportunities

Present post-campaign reporting and insights to clients, including KPI performance, learnings, and strategic recommendations for future influencer initiatives

Manager and administer influencer marketing activities across multiple client accounts or industry segments in alignment with client objectives

Qualification

Influencer marketing strategiesCampaign executionPerformance reportingAnalytical skillsGoogle SlidesCanvaPowerPointMicrosoft Office SuiteProject managementOrganizational skillsVerbal communicationWritten communicationCreative problem-solvingTeam player