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Slim Chickens · 22 hours ago

Content & Creator Strategist

Fayetteville, AR

Full-time

Onsite

Mid, Senior Level

3+ years exp

Slim Chickens is one of the fastest-growing brands in the restaurant industry, focusing on hand-made food and bold ambition. They are seeking a Creative + Creator Strategist to produce high-volume content that drives engagement and traffic through social media channels. The role involves collaborating with various marketing teams to develop and optimize creative strategies that align with performance goals.

Restaurants

Responsibilities

Write hooks, scripts, angles, and storylines for 15–25 new ad iterations per week

Generate high-volume creative concepts aligned to testing priorities (offers, products, seasonal LTOs, new openings)

Break down top-performing ads to identify patterns and repeatable formulas

Build 'creative playbooks' that guide both in-house and creator-made content

Pull insights from performance dashboards (ROAS, CPA, hook-rate, CTR) to guide creative decisions

Partner with Paid Social team to determine which concepts to scale, kill, or iterate

Recommend new audience angles, content styles, and creative frameworks based on performance data

Manage a roster of creators producing content weekly

Brief creators with scripts, hooks, product shots, and brand guidelines

Source new creators and emerging faces suited for Slim’s brand

Handle usage rights, licensing windows, and ad-level approvals

Coordinate with the Influencer team for seeding, gifting, and UGC sourcing

Partner with Field Marketing and local teams to coordinate on-site shoots for openings and events

Work with the Content Producer to execute high-priority scripts

Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them

Performs other duties as necessary in support of business objectives: This position description is designed to guide the activities of the Content & Creator Strategist. It is not meant to restrict the individual's creativity or limit their thinking, nor does it encompass all the tasks that may be required in this role

Occasionally visits to local corporate stores

Qualification

Creative strategyPaid social creativeUGC creative directionPerformance metrics analysisMeta/TikTok ad formatsAI creative toolsContent directionCreator managementCreative writing