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Pfizer · 3 weeks ago

Sr. Manager, Audience Strategy & Optimization

United States - New York - New York City

Full-time

Hybrid

Mid, Senior Level

$121K/yr - $201K/yr

6+ years exp

Pfizer is a leading pharmaceutical company, and they are seeking a Sr. Manager, Audience Strategy & Optimization to support the expansion of digital addressable audiences for the Pfizer BioPharma US business. The role involves collaborating with various teams to ensure alignment of audience strategy with marketing objectives and optimizing audience engagement across media channels.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Support execution of a comprehensive audience strategy across consumer and HCP brands, providing strategic recommendations, partnership, and education to internal stakeholders in implementing key audience functions and tactics

Assist in establishing, developing and promoting best practices for audience strategy, planning and execution, drive forward consistent standards and processes with creation, execution, measurement and optimization

Drive expansion of digital audience usage and increase the targeted content that reaches digital audiences across Pfizer, with the goal of improving Marketing ROI

Partner with measurement team to understand performance and optimize to drive brand goals

Work in partnership with key data providers and partners to develop segments that deliver on brand business needs

Advisor to the ongoing work with Publicis’ audience data to use their proprietary audience database to optimize and improve audience strategy

Maximize our demand-side platforms (DSPs) capabilities to expand 1:1 audience targeting using individual user-level integrations to inform campaign reach and drive improved performance

Activate audience strategies with internal brand and product teams to drive usage in Pfizer-owned or managed consumer and HCP experiences

Lead or coordinate initiatives to target HCPs individually to deliver targeted information or branding, via paid, owned and earned media

Represent the voice of the customer/business with respect to product and feature development

Stay informed on emerging audience trends and technologies, including alternative targeting solutions, clean room opportunities, and assist in evaluating and recommending test-and-learn opportunities

Contribute to and deliver monthly COE updates to key stakeholders and quarterly leadership updates on performance and progress

Partner across the CMO to build communications plan for how to share out results with the broader marketing organization

Demonstrate collaborative leadership by fostering effective communication, supporting peers, and contributing to problem-solving efforts that simplify complex challenges

Qualification

Audience strategy developmentData analysisMedia measurementHealthcare expertiseLeadership experienceCollaborationCommunication skillsProblem-solvingPresentation skills

Required

BA/BS required

6+ years of agency or client-side audience experience (Healthcare expertise preferred but not required)

Proven experience as a leader with a track record of driving growth

Experience working with data & audience partners

Ability to work effectively and collaboratively in a team-based environment

Strong communications skills, and ability to translate concepts for a wide variety of audiences

A deep understanding of audience strategy development, segmentation, targeting, and measurement across media channels

Understanding of media measurement norms, evolving landscape, and industry standards

A strong analytical mindset with the ability to leverage data to inform strategic decisions and optimize campaign performance

Identify and solve problems effectively, finding creative solutions to challenges

Experience in presenting complex information clearly and concisely to leadership, effectively communicating insights and recommendations

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact