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John Hancock · 1 day ago

Customer Communications Marketing Manager

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $162K/yr

5+ years exp

John Hancock is a leading international financial services provider that helps people make their decisions easier and lives better. The Customer Communications Marketing Manager role is responsible for driving engagement strategies and communicating effectively with customers to build trust and strengthen relationships.

Financial ServicesMedicalSecurity

Work & Life Balance

Responsibilities

Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers

Strong coordination across teams to execute go-to-market tactics

Establish strong working relationships across organization

Managing the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers

Presenting regular project updates to internal business owners

Ability to develop and execute against a marketing plan

Bring a ‘digital-first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption

Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement

Qualification

D2C marketing experienceEmail automation platformsProject management skillsMeasurementRelationship buildingInnovative mindsetInfluenceWriting skillsVerbal communication skillsOwner mindset

Required

5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.)

Bachelor's degree is required and advanced degrees are a plus

Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines

Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)

Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics

Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space

Works independently, while providing key updates to the working team and leadership team

Strong relationship building skills and ability to influence

Comfortable with analytics and measurement frameworks with a bias towards action

Excellent writing, verbal, and analytical skills

Owner mindset

Preferred

LTC, life insurance or care facility experience is a plus

Benefits

Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans

Various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)

Financial education and counseling resources

Generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year

Full range of statutory leaves of absence