John Hancock · 2 weeks ago
Customer Communications Marketing Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$92K/yr - $160K/yr
5+ years expJohn Hancock is a leading international financial services provider, and they are seeking a Customer Communications Marketing Manager to drive their ambition to become a Digital Customer Leader. This role focuses on developing and executing marketing strategies that enhance customer engagement and communication, while collaborating with various stakeholders to optimize marketing initiatives.
Financial ServicesMedicalSecurity
Responsibilities
Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
Strong coordination across teams to execute go-to-market tactics
Establish strong working relationships across organization
Managing the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
Presenting regular project updates to internal business owners
Ability to develop and execute against a marketing plan
Bring a ‘digital-first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement
Qualification
Required
5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.)
Bachelor's degree is required and advanced degrees are a plus
Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines
Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)
Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics
Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space
Works independently, while providing key updates to the working team and leadership team
Strong relationship building skills and ability to influence
Comfortable with analytics and measurement frameworks with a bias towards action
Excellent writing, verbal, and analytical skills
Owner mindset
Preferred
LTC, life insurance or care facility experience is a plus
Benefits
Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
Adoption/surrogacy and wellness benefits
Employee/family assistance plans
Various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
Financial education and counseling resources
Up to 11 paid holidays
3 personal days
150 hours of vacation
40 hours of sick time (or more where required by law)
Company
John Hancock
John Hancock provides financial solutions, including life insurance, mutual funds, and long-term care insurance.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
H
Hector Martinez
Head of Insurance
Recent News
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2025-12-13
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