University of York - Computer Science ยท 3 weeks ago
Web Content Specialist and Team Lead (Student Recruitment)
York, IL
Full-time
Hybrid
Senior Level
$38K/yr - $46K/yrThe University of York is looking for a Web Content Specialist and Team Lead to enhance their online presence for student recruitment. This role will lead a team to improve website performance and collaborate with various stakeholders to attract more students to the university.
Higher Education
Responsibilities
Lead content strategy and design to deliver a user-focused, persuasive, sustainable and on-brand online presence for student recruitment at York
Collaborate with marketing, brand development and digital platforms teams to identify, prioritise, plan and implement web experience improvements for prospective students
Play a lead role in the governance and management of website improvements, including effective engagement and signoff with senior stakeholders
Procure and manage external partners for website improvement services, supported by the Head of Digital and Creative Services
Use SEO, web analytics and quality assurance tools to identify opportunities, benchmark performance and report on improvements
Develop a deep understanding of prospective student needs and user journeys (working with colleagues, external partners and real users) to maximise leads and conversions
Qualification
Required
Strong understanding of how to deliver a good digital user experience, including content strategy, content design, web usability and digital accessibility
High level of skill and experience working with an enterprise web content management system to build and optimise web content
Experience crafting on-brand content that is both informative and emotive, bringing a strong brand voice to web content that inspires action
Ability to inspire, upskill and manage a team of web specialists
Knowledge of prioritisation processes and frameworks suitable for creating and managing a website project backlog and roadmap
Benefits
Family friendly, flexible working arrangements
Forums and inclusive facilities to support our staff
Company
University of York - Computer Science
The Department of Computer Science is a vibrant, research-driven community delivering a range of innovative courses.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase