NextRoll · 1 month ago
Principal Integrated Campaign Manager
United States
Full-time
Remote
Lead/Staff
$141K/yr - $208K/yr
9+ years expNextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. As a Principal Integrated Campaign Manager, you will lead the planning, execution, and optimization of integrated campaigns across brand, demand, and customer marketing for AdRoll and AdRoll ABM, ensuring alignment with company objectives and delivering a seamless experience to audiences.
Ad RetargetingAdvertisingEmail MarketingMachine LearningMarketingPredictive AnalyticsSaaSSoftware
Responsibilities
Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns
Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization
Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey
Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points
Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness
Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders
Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns
Qualification
Required
9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management
Proven ability to market to B2B marketers within the tech/SaaS industry
Familiarity with Salesforce, marketing automation, paid media, and reporting tools
Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting
Strong ability to translate company strategy and market insights into unified campaign stories
Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations
Skilled in building repeatable campaign frameworks, processes, and templates
Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership
Benefits
Competitive salary and equity
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks paid family leave to care for a family member
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
Company
NextRoll
NextRoll is a martech company driving growth with AdRoll’s AI-powered advertising & ABM.
501-1000 employees
H1B Sponsorship
NextRoll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (6)
2023 (5)
2022 (19)
2021 (11)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$158.6MKey Investors
Capital IP Investment Partners LPFoundation CapitalMerus Capital
2023-05-24Debt Financing· $50M
2021-12-16Secondary Market· $19M
2017-03-15Secondary Market
Leadership Team
Lizzie Chapman
VP, Technology Partnerships & Channels @ AdRoll
Aimee Radmacher
Sr. People Business Partner (Engineering)
Recent News
2025-12-26
vcnewsdaily.com
2025-12-26
Company data provided by crunchbase