White Cap Canada ยท 3 weeks ago
Director, Omnichannel Marketing
Atlanta_30360
Full-time
Hybrid
Director/Executive
9+ years expWhite Cap Canada is committed to Building Trust on Every Job, offering a diverse work environment with various career opportunities. The Director of Omnichannel Marketing is responsible for driving integrated marketing initiatives across all digital channels to deliver a seamless customer experience while overseeing a team and managing technology platforms.
Construction
Responsibilities
Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions
Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives
Oversee all digital channels, including social media, email marketing, digital content and digital advertising
Drive engagement and conversion through innovative campaigns, automation, and personalized experiences
Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives
Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution
Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation
Leads development and execution of the AI and automation roadmap across the department
Partner with IT and vendors to ensure system integration and data integrity
Establish KPIs and dashboards to measure campaign performance and ROI
Use data and insights to refine strategies, improve targeting, and enhance customer engagement
Collaborate with Marketing Leadership, eCommerce, Customer Experience and Analytics, and IT teams to align marketing initiatives with business goals
Own key department processes, including functional budget management
Collaborate with creative teams to maintain brand standards and optimize content for each channel
Qualification
Required
Typically requires BS/BA in a related discipline
Generally, 9+ years of experience in a related field, including several years in a management/supervisory capacity
Preferred
Expertise in omnichannel strategy, marketing automation, and marketing analytics
Strong understanding of social media, email marketing, SEM and content marketing best practices
Proven ability to manage budgets, optimize campaigns, and deliver measurable results
Excellent leadership, communication, and project management skills
Company
White Cap Canada
Official White Cap Canada Account.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase