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GES - Global Experience Specialists · 1 day ago

Global eCommerce Analyst

United States

Full-time

Remote

Mid Level

GES - Global Experience Specialists is seeking a data-driven and detail-oriented Global eCommerce Analyst to lead the collection, analysis, and reporting of website performance metrics. This role is critical for understanding user behavior and informing business decisions through actionable insights.

AdvertisingEventsMarketingService Industry

Responsibilities

Collect, analyze and interpret website performance data with a focus on customer behavior, site engagement and conversion funnel metrics. Define and track KPIs such as conversion rate (attachment rate), bounce rate, AOV, cart abandonment and channel attribution

Develop and maintain dashboards and regular reports (daily, weekly, monthly) for stakeholders across eCommerce, marketing and IT/project teams. Provide ad hoc analysis as needed

Identify UX friction points and opportunities via conversion funnel visualizations, heatmaps, session recordings, etc

Partner with IT to implement and manage tracking tags (ex: Google Tag Manager). Ensure accurate tagging of all website elements across desktop, mobile and tablet platforms

Partner with IT to troubleshoot tracking issues and maintain data integrity

Collaborate with eCommerce and project/IT teams to plan, execute and analyze A/B tests

Use test results and behavioral data to make recommendations on content layouts, CTA placement, checkout flows, navigation and UX improvements

Support personalization initiatives by identifying behavioral segments and tailoring content and site experiences accordingly

Support broader digital strategy by identifying trends, opportunities and areas of concern

Present findings to stakeholders in a clear, concise and business focused manner

Qualification

GA4ECommerce performance metricsA/B testingGoogle Tag ManagerData analysisStakeholder presentationUX improvement

Required

Deep experience with web analytics tools (specifically GA4)

Strong understanding of eCommerce performance metrics

Ability to translate complex data into clear, strategic recommendations

Collect, analyze and interpret website performance data with a focus on customer behavior, site engagement and conversion funnel metrics

Define and track KPIs such as conversion rate (attachment rate), bounce rate, AOV, cart abandonment and channel attribution

Develop and maintain dashboards and regular reports (daily, weekly, monthly) for stakeholders across eCommerce, marketing and IT/project teams

Identify UX friction points and opportunities via conversion funnel visualizations, heatmaps, session recordings, etc

Partner with IT to implement and manage tracking tags (ex: Google Tag Manager)

Ensure accurate tagging of all website elements across desktop, mobile and tablet platforms

Partner with IT to troubleshoot tracking issues and maintain data integrity

Collaborate with eCommerce and project/IT teams to plan, execute and analyze A/B tests

Use test results and behavioral data to make recommendations on content layouts, CTA placement, checkout flows, navigation and UX improvements

Support broader digital strategy by identifying trends, opportunities and areas of concern

Present findings to stakeholders in a clear, concise and business focused manner

Benefits

401K with company match

Healthcare/vision/dental insurance

Wellness benefits

Career development program

Employee assistance program

Vacation time

Community involvement opportunities

Team activities

Company

GES - Global Experience Specialists

GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design. It is a sub-organization of Viad Corp..

Founded in 1939