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Cotality · 3 weeks ago

Product Marketing Specialist- Insurance Solutions

Oklahoma City - 501 NE 122nd Street, Suite E

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $75K/yr

2+ years exp

Cotality is a leading provider of property intelligence, dedicated to fostering a smarter and more people-centric property industry. The Product Marketing Specialist will play a crucial role in shaping the go-to-market strategy for insurance solutions, collaborating with various teams to drive product awareness and customer engagement.

Property InsuranceReal EstateSoftware

Responsibilities

Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps

Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials

Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features

Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as HubSpot , Salesforce etc

Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently

Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy

Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics

Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing

Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally

Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement

Qualification

Product MarketingGo-to-Market StrategyMarket ResearchDigital Marketing ToolsContent CreationSalesforceCampaign ManagementStakeholder ManagementInsurance KnowledgeAgile CertificationPragmatic Marketing CertificationCommunication SkillsStrategic ThinkingProject ManagementCreativityAdaptability

Required

Bachelor's degree in Marketing, Business, or a related field

2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns

Strong strategic thinking and ability to analyze market data and customer insights

Excellent written and verbal communication skills with the ability to craft clear and persuasive messaging

Experience with content creation and campaign management

Experience with product launches and lifecycle marketing

Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment

Expertise with digital marketing tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics software (e.g., Google Analytics)

Passion for technology/products and a deep understanding of market trends and customer needs

Creativity, adaptability, and stakeholder management skills