Warner Bros. Discovery · 3 months ago
Manager, Content Optimization
GA Atlanta 1050 Techwood Drive NW
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $110K/yr
5+ years expWarner Bros. Discovery is a leading entertainment company known for its iconic content and beloved brands. The role of Manager, Content Optimization involves shaping automated content delivery and personalization strategies to engage millions of sports fans through timely and relevant feeds, working closely with programming, product, and engineering teams.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Own the ingestion, QA, and maintenance of RSS feeds, APIs, and external sources to ensure relevant, accurate, and timely sports news flows into the app
Partner with video ingestion providers to manage highlight and clip pipelines, ensuring high-quality, rights-approved video content lands in the right streams
Ensure ingestion of scores and stats works properly across leagues and teams
Select, evaluate, and integrate new external content sources (sites, tweets, league feeds, blogs) to broaden fan engagement
Partner with Product to send B/R content to external partners like Apple News
Partner with AI and data science teams to refine personalization models and explore emerging technologies in content optimization
Define business rules to balance algorithmic personalization with editorial priorities (e.g., local team relevance, breaking news, playoff storylines)
Monitor algorithm output and ensure the right content mix is reaching the right fans at the right time
Manage and optimize automated push alerts based on personalized rules
Collaborate with programming and sports leads to shape the narrative of feeds—making sure the app feels fresh, timely, and tuned to what fans care about most
Ensure feeds update in real time during live events to highlight trending plays, breaking stories, and social content
Create workflows for combining automated feeds + human judgment for optimal fan experience
Collaborate with Analytics to track performance metrics (time spent, CTR, return visits, video views) and optimize feed logic accordingly
Run experiments (A/B tests, feature prioritization, algorithm adjustments) to continuously optimize feed engagement
Partner with product managers to evaluate and integrate new automation tools or personalization features
Qualification
Required
5+ years of experience in sports media, programming, or content operations
Hands-on familiarity with RSS feeds, APIs, CMS tools, and content ingestion systems
Strong analytical skills and experience working with data-driven personalization (bonus: SQL, Looker, Tableau)
Understanding of recommendation systems, personalization algorithms, or ML models (collaborative role, not building models directly)
Comfortable working at the intersection of programming, product, data science, and engineering
Passionate about sports and knowledgeable about how fans consume content across formats
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2026-01-13
2026-01-13
Company data provided by crunchbase