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Skai · 13 hours ago

Sr Director Product Marketing, Commerce Media

New York, United States

Full-time

Hybrid

Director/Executive

$150K/yr - $165K/yr

10+ years exp

Skai is a rapidly growing digital marketing software company seeking an experienced Senior Director of Product Marketing to lead its Commerce Media product marketing function. The role involves developing go-to-market strategies, competitive intelligence, and cross-functional leadership to ensure Skai’s commerce media solutions excel in a competitive market.

Artificial Intelligence (AI)E-Commerce PlatformsMachine LearningNatural Language ProcessingPredictive AnalyticsSoftware

Hiring Manager

Alissa Nial

Responsibilities

Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption

Partner with Product Management to align roadmaps with market opportunities and client needs

Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data

Own and refine the positioning for Skai’s commerce media solutions to clearly differentiate us from competitors

Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level

Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy

Lead competitive intelligence efforts to identify market shifts, threats, and opportunities

Build actionable insights from industry trends, customer research, and competitive analysis

Translate insights into recommendations that shape GTM priorities, sales plays, and product direction

Serve as the internal and external commerce media subject matter expert

Partner with Sales Enablement to build impactful tools, pitch materials, and training

Help inform product strategy based on adoption, usage and market feedback

Collaborate with Corporate Marketing on thought leadership content, events, and demand generation

Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns

Qualification

Product MarketingGo-To-Market StrategyRetail MediaCompetitive IntelligenceCross-Functional LeadershipAnalytics MindsetCommunication SkillsStorytelling SkillsLeadership Skills