SkinnyDipped · 11 hours ago
Director of Sales, East
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expSkinnyDipped is a women-led company based in Seattle that focuses on creating healthy snacks. They are seeking a dynamic Director of Sales, East to grow their brand across major retailers in the eastern U.S., focusing on building partnerships, expanding distribution, and driving consumption.
Food and BeverageFood ProcessingSnack Food
Responsibilities
Build and nurture strong relationships with buyers, brokers, and distributor partners. Experience with UNFI and KeHE is a strong plus
Use data to identify opportunities and build the brand by executing effective Merchandising, Assortment, Pricing and Shelving plans
Partner closely with Marketing to develop retailer-specific programs that boost visibility and consumer demand
Bring a brand-builder mentality, a mix of hunting and farming
Develop annual plans in partnership with cross-functional team members
Track performance against goals and proactively suggest course corrections to keep the business on track
Leverage analytical resources (including distributor reporting) to optimize distribution, monitor OOS conditions, and identify opportunities or areas that need course correction
Build efficient, effective promotional plans and conduct post-promo analysis to ensure trade spend is driving meaningful results
Balance growth with profitability by minimizing waste and optimizing ROI
Build, lead and mentor a direct report who handles regional accounts based in Central and East geographies
Provide clear direction, mentorship, and support
Collaborate with our broker partners to optimize the business. Set clear KPIs and utilize scorecards to hold broker partners accountable
Conduct regular reviews, identify gaps, and implement follow-up actions that drive consistent execution in the field
Provide timely, data-driven forecasts that inform production, inventory, and financial planning
Use insights from sales planning / trade promotion management tools, SPINS, and retailer feedback to continuously improve forecast accuracy
Share actionable insights with senior leadership to support strategic decisions
Lead with positivity, fostering an optimistic and motivating environment to inspire team performance and client relationships
Attend customer meetings, trade shows, and broker presentations
Travel up to 50%+ as needed to support customer and business needs
Qualification
Required
BA/BS required
5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management
Experience across both large CPG and challenger brands
Experience with food and snack brands
Experience in volume planning, forecasting, and trade spend management
Strong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysis
Excellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partners
Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment
A positive, collaborative leadership style that inspires performance and strong relationships
Preferred
People management experience preferred
Benefits
Competitive salary
Annual performance bonus
Equity opportunity
Excellent medical/dental/vision benefits
401(k)
3 weeks paid vacation + 14 paid holidays
Paid parental leave
Paid time off to volunteer
Wellness & technology stipends
Fun, entrepreneurial culture with room to grow and make an impact
Company
SkinnyDipped
We’re a mom, a daughter and two best friends and we’re obsessed with making delicious, better-for-you snacks that are the perfect guilt-free getaway into snacking bliss.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$35.15MKey Investors
David GrutmanAccelFoods
2023-09-06Series A· $12M
2023-01-01Series Unknown
2022-01-01Angel
Leadership Team
Chrissy Haller
Co-Founder/VP Alternative Sales
Company data provided by crunchbase