Newell Brands · 1 day ago
Market Development & Planning Manager
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
5+ years expNewell Brands is a leading consumer products company known for its iconic brands. The Market Development & Planning Manager will execute the Segment’s annual sales and profit budget, translate market insights into sales strategies, and engage with customers to drive growth for the segment.
ConsumerConsumer GoodsFashionHardwareManufacturing
Responsibilities
Helps execute the Segment’s 3-year Strategy and Annual Brand Plans
Leverages customer strategies driven by the enterprise and financial reports to extrapolate strategic opportunities
Helps develop Category Playbooks and tactics (DSMP expectations)
Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar
Helps identify new business opportunities and aligns resources to capture incremental opportunities
Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives
Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers
Constantly monitors competitive activity, is an Industry expert for the Newell’s Writing Segment
Helps ensure Segment business plan execution and delivery
Helps with the execution of Segment plans
Identifies & understands Pan Newell Risks, opportunities and Sales Capability development. Escalates to Sr. Leadership where appropriate
Helps with the execution of Segment DSMP objectives:
Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments
Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf
Partners with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share
Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share
Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy
Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed
Helps prepare for complex, high value customer negotiations to deliver mutually beneficial outcomes for segment and customers
Helps with the development of all Global Sales Stories for the business segments top selling initiatives
Qualification
Required
Bachelor's degree in marketing, business, or related field
5+ years in market planning, brand management, or related roles
Strong Financial Acumen, with demonstrated results of consistent P&L management and delivery
Well-developed Negotiation Strategy & Skills
Strong knowledge in brand and category management
Experience working in diverse channels, customers, and marketplaces
Ability to translate market knowledge and insights
Proficiency in storytelling and developing selling stories
Strong category knowledge and ability to translate insights into action plans
Strong presentation and communication skills
Ability to collaborate with cross-functional teams
Advanced US retail customer knowledge
Experience working with syndicated POS and Panel data
Proven ability to partner with multiple teams in a matrixed organization to achieve results
Strong business acumen with the ability to influence different key players within an organization
Ability to travel 15% of the time
Preferred
Experience with a CPG or durable company is a plus
Company
Newell Brands
Newell Brands is a consumer goods company that offers commercial, learning, and recreation products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-05-08Post Ipo Debt· $1.25B
2024-10-30Post Ipo Debt· $1.25B
2022-09-09Post Ipo Debt· $1B
Leadership Team
Chris Peterson
President & CEO
V
Valerie Longs
Vice President
Recent News
2025-12-26
2025-12-25
Company data provided by crunchbase