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Equativ · 1 day ago

Director of Retail Media Partnerships, North America

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$150K/yr - $250K/yr

5+ years exp

Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join their New York City office. This role involves developing and executing a sales strategy to grow the Commerce and Retail supply customer base in North America, while also serving as a subject matter expert in the Retail Media landscape.

Ad ServerAdvertisingAdvertising PlatformsMarketing

Growth Opportunities

Responsibilities

Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America

Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region

Articulate and sell Equativ's unique Retail Media value proposition, which includes:

Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats

Curation Platform: Enabling Audience Extensions and offsite programmatic activation

Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats

CRM Activations: Leveraging retailer first-party data for targeted campaigns

Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy

Actively represent Equativ at key retail media and commerce industry events and conferences, fostering relationships and identifying new opportunities

Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting

Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients

Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit

Qualification

Retail Media expertiseSales strategy developmentRelationship managementProgrammatic advertisingFirst-party data activationPresentation skillsNegotiation skillsCommunication skillsStrategic thinking

Required

5+ years of direct sales or business development experience within the Retail Media or Commerce sector, with a proven track record of selling complex solutions to Retailers, Grocers, or large Commerce companies

Extensive network and established relationships with decision-makers at North American retailers, retail media networks, and relevant commerce partners

Deep, demonstrable understanding of the Retail Media ecosystem, including Onsite (Sponsored Products), Offsite (Audience Extension), first-party data activation, and programmatic advertising

Proven ability to build relationships with Executive-level stakeholders (VPs/SVPs of Media, E-commerce, Data, and Digital) at major North American retailers

Exceptional presentation, negotiation, and communication skills, capable of translating complex technology into clear business value

Demonstrated ability to work strategically and independently in a fast-paced, high-growth environment

Bachelor's degree or equivalent practical experience