Apply on Employer Site

Bass Pro Shops · 1 day ago

Performance Marketing Analyst

Springfield, MO

Full-time

Onsite

Entry Level

2+ years exp

Bass Pro Shops is a leading retailer in outdoor gear and apparel, and they are seeking a Performance Marketing Analyst to join their Performance Marketing Analytics team. The role involves building and analyzing reports, administering marketing/CRM tools, and delivering insights to improve marketing efficiency and achieve business objectives.

E-CommerceHuntingRetail

Responsibilities

Create ad-hoc and automated reports leveraging both SQL and point-and-click environments (varies based on data set)

Analyze results and translate findings into deck-based readouts

Create data-based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance

Design marketing tests across various channels

Work with business owners to ensure confidence in customer segmentation across various platforms and programs (support definition and deployment of audiences)

Partner with channel and campaign owners to propose KPIs for programs which are currently not tracked

Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list/segment management and data validation

Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed

Document repeatable martech/CRM processes and audience strategies to support scale and knowledge sharing

All other duties as assigned

Qualification

SQLCRM platformsData analysisMarketing automationReporting toolsProactive problem solvingCommunicationStrategic thinking

Required

Bachelors Degree in: Marketing/Research/Statistics/Economics

2 years of experience of analytical experience, CRM, or customer analytics experience

Hands-on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, HubSpot, Adobe/Oracle, ESPs, CDPs), including building audiences or campaign lists

Experience creating reports from variety of tools (i.e. Adobe, Google, Domo, ESPs, CDPs, CRM platforms, etc.)

Strong understanding of retail, e-commerce, customer analytics and media channels and how customer data flows across systems

Ability to query complex data warehouses and aggregate data for strategic reporting

Strong communication skills across various levels of stakeholders in the organization

Proactive in identifying potential data-based and platform-based opportunities and escalating those to program owners

Willingness to ask for feedback and priorities from cross-functional business partners to ensure relevancy in reporting and analysis and martech enhancements

Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast-paced retail environment (where priorities may shift)

Ability to sort through large amounts of data, validate and improve data sources and develop a consistent, actionable business narrative while documenting key processes and configuration decisions

Benefits

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees