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EVERSANA INTOUCH · 1 day ago

Programmatic Trader

Chicago, IL

Full-time

Onsite

Entry Level

$56K/yr - $84K/yr

1+ years exp

EVERSANA INTOUCH is a global marketing agency focused on the life sciences industry. The Programmatic Trader will be responsible for launching, managing, and optimizing programmatic campaigns, ensuring client objectives are met while collaborating with internal teams for campaign success.

AdvertisingCRMHealth CareMarketing

Responsibilities

Meet client objectives while implementing and managing programmatic campaigns within agency trading desk

Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met

Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes

Data analysis and optimization; keep optimization log and date of all optimizations made

Provide performance snapshots and pacing on a weekly basis

Contribute to analytics reporting with optimizations made, additional insights and the context of those insights

Is able to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems

Maintain strong vendor and cross-agency partner relationships

Demonstrate confidence and actively participate in internal and external meetings

Contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations

Responsible for contributing to proposals, providing guidance on insertion order and launch docs

Has the ability to identify new opportunities for media that don't already exist

Is able to stay abreast of new and emerging technologies, trends and practices/consistently meeting with vendors

Is proactive with suggestions to improve the media/programmatic process

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

All other duties as assigned

Qualification

Demand-side platformsCampaign optimizationData analysisBudget managementCreative testing3rd party verification toolsMicrosoft OfficeExcel skillsRelationship managementVendor management