Apres Nail · 1 month ago
Senior Paid Performance Specialist
City of Industry, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $80K/yr
5+ years expApres Nail is a pioneering company in the nail market, known for its innovative Gel X products. They are seeking a Senior Paid Performance Specialist to lead paid acquisition and optimization strategies across various eCommerce and marketplace channels, managing significant budgets and driving growth through data-driven marketing strategies.
CosmeticsE-CommerceSupply Chain Management
Responsibilities
Own end-to-end planning, execution, and optimization of paid media campaigns across Google, Meta, Amazon Ads, TikTok Shop, Walmart, Target+, Pinterest, Reddit, and other Marketplace channels
Develop full-funnel acquisition and retargeting strategies tailored to platform, audience, and product category
Manage and scale multi-million–dollar budgets with an ROI-driven approach, leveraging testing frameworks to improve efficiency and performance
Build and launch campaigns, including structuring accounts, setting bids, refining product feeds, and developing segmentation strategies
Lead advertising strategy across marketplace channels (Amazon, TikTok Shop, Walmart, Target+, etc.), ensuring strong visibility, efficient spend, and conversion growth
Partner with Marketplace and eComm teams to align advertising with inventory, launches, merchandising, and promotional calendars
Monitor keyword trends, product page readiness, and the competitive landscape to maximize results
Analyze performance across all channels to identify opportunities, risks, and growth levers
Build dashboards, performance reports, and forecasting models using Triple Whale, Google Analytics, and other analytics platforms to communicate insights to marketing, leadership, and cross-functional partners
Implement structured A/B testing across creative, messaging, landing pages, bidding strategies, and audiences
Work closely with Marketing, eComm, and Marketplace teams to ensure campaigns are supported with the right assets, messaging, and landing experiences
Clearly brief creative teams and proactively communicate needs to ensure timely delivery of high-performing ad assets
Partner with Product, Finance, and Operations to align on goals, launches, budgets, and overall business priorities
Serve as the internal expert on paid performance and marketplace advertising best practices
Provide strategic recommendations to leadership regarding channel mix, scaling opportunities, and new platform testing
Qualification
Required
5–6+ years of hands-on paid performance experience in beauty, CPG, retail, or another high-growth DTC brand
Proven success managing and scaling multi-million–dollar annual budgets across Google and Meta
Strong experience executing campaigns across Amazon Ads, marketplace ad platforms, TikTok Shop, Pinterest, and/or Reddit
Deep understanding of full-funnel strategy and how to activate awareness, consideration, and conversion tactics
Familiarity with Triple Whale for attribution, reporting, and performance analysis
Analytical mindset with proficiency in performance measurement, attribution, and forecasting
Experience navigating product feeds, SEO/SEM best practices, and marketplace merchandising considerations
Exceptional communication skills and the ability to collaborate cross-functionally with creative, merchandising, operations, and executive teams
Ability to lead strategic initiatives, take ownership, and manage projects in a fast-paced environment
Passion for beauty, consumer products, and emerging digital marketing trends
Preferred
Experience in beauty or high-volume CPG brands
Experience with conversion rate optimization tools and landing page testing
Familiarity with GA4, Looker Studio, or similar analytics platforms
Marketplace certifications or Google/Meta ad certifications
Company
Apres Nail
As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
A
Albee Chen
Co-Founder
Company data provided by crunchbase