Zwift · 1 month ago
Lead Product Manager - Home Screen & Onboarding
United States
Full-time
Remote
Senior Level, Lead/Staff
$128K/yr - $204K/yr
4+ years expZwift is seeking a product manager to lead their home screen and onboarding initiatives, focused on optimizing user engagement and retention. The Lead Product Manager will manage the new user flow and ongoing content discovery, collaborating with various teams to create customer value and drive platform strategy.
CyclingFitnessSportsWellness
Responsibilities
Shape Zwift’s Home Screen & Onboarding roadmap, prioritizing opportunities for new feature development. You'll collaborate with other key product, design, engineering, and data leaders to align this roadmap strategically and structurally across the company
Drive the platform strategy for the Home Screen, building scalable, shared systems and components that enable other teams to seamlessly surface their features and content
Lead product discovery and define features, tools, and systems that elevate member experience and business outcomes
Partner closely with Content and Product Marketing to define system capabilities that enhance content personalization and improve the relevance of information surfaced to each customer
Translate ideas into product reality, grounding big ideas in strong hypotheses, MVPs, and measured outcomes. Create clear product specs, experimentation plans, and rollout strategies for features
Be the connective tissue across teams—ensuring your projects align with core company OKRs, from member retention to platform efficiency and content personalization
Qualification
Required
4+ years of product management experience, or 7+ years of product adjacent experience
Experience working within onboarding of a consumer facing product
Experience coordinating with Marketing and Content Management teams to deliver personalized UI experiences
Experience working in a content-driven product where scheduling and personalization experience are integral to the product's success
Experience coordinating with engineering and design teams to deliver high valued, tested features, products, and experiences to customers
Fluency in using data-query tools (e.g., SQL, Amplitude, or equivalent) to analyze funnel performance and self-serve complex product insights
Exceptional communication skills—you can synthesize complexity, advocate for impact, and align stakeholders
Strategic thinker with the bias for action of a builder—you thrive on creating from 0→1 and pushing from 1→n
Passion for fitness, gaming, or sport is a big plus; love for the Zwift mission is essential
Preferred
Experience in technology, gaming, ecommerce, or subscription businesses are an advantage
Experience working in Agile development frameworks (e.g., Scrum, Kanban)
Experience working with experimentation and feature flag systems (e.g., Amplitude, Optimizely, Firebase)
Experience working with remote, distributed teams
Benefits
Performance bonuses
Equity
A full range of medical, financial, and other perks and benefits
Company
Zwift
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
501-1000 employees
H1B Sponsorship
Zwift has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (3)
2022 (4)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$619.5MKey Investors
Kohlberg Kravis RobertsIon PacificHighland Europe
2020-09-16Series C· $450M
2019-04-10Secondary Market
2018-12-19Series B· $125M
Leadership Team
Eric Min
Co-Founder, CEO and Chairman
Alarik Myrin
Co-Founder
Recent News
Qatar Tribune
2025-10-26
2025-10-25
2025-08-06
Company data provided by crunchbase