Director, Downstream Marketing jobs in United States
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TriSalus Life Sciences · 2 months ago

Director, Downstream Marketing

TriSalus Life Sciences is focused on innovative delivery systems in healthcare. The Director of Downstream Marketing will develop and execute integrated marketing programs to drive awareness and adoption of their products, collaborating closely with Sales and Clinical teams to support revenue growth.

Biotechnology

Responsibilities

Lead the execution of downstream marketing initiatives that drive product adoption and utilization of new product launches as well as expansion into new applications
Develop and manage integrated marketing campaigns across digital, email, print, and event channels
Create promotional materials, sales tools, and content that support key messaging and differentiation
Partner with digital agencies and internal teams to enhance web presence, manage paid campaigns, and optimize lead generation
Work closely with the Sales team to identify marketing needs, develop impactful collateral, and support field execution
Create tools and resources that enable the sales organization to effectively communicate value and differentiate TriSalus’ technology
Gather and incorporate customer and sales feedback to continuously refine marketing approaches
Support initiatives that raise awareness among patients and referring physicians, in collaboration with field and market development teams
Develop patient education materials and outreach campaigns that align with clinical and brand messaging
Plan and execute marketing components for trade shows, conferences, and educational events in partnership with field and event teams
Support logistics and content development for workshops, regional meetings, and digital events that drive engagement with healthcare professionals
Track and report key marketing metrics to assess campaign performance and ROI
Leverage data and insights to refine messaging, targeting, and channel mix
Monitor competitive activity and market trends to inform downstream strategies

Qualification

Downstream marketingDigital marketingSales enablementMedical device experienceProject leadershipProactive approachRegulatory complianceEducationTrainingMicrosoft OfficeAdobe Creative CloudInterpersonal skillsPresentation skillsTeam collaborationCommunication skillsFlexibility

Required

Bachelor's degree in Marketing, Business, or a related field; MBA preferred
7+ years of experience in marketing within medical devices, biotechnology, or healthcare
Proven success in downstream or product marketing roles focused on campaign execution and sales enablement
Strong understanding of digital marketing, including paid media, CRM, and content marketing
Able to artfully communicate complex scientific/clinical concepts in concise and clear terms with excellent presentation and interpersonal skills
A proactive approach to work; strong personal drive and desire for feedback
Strong team player - highly effective in partnering cross-functionally and influencing without authority
Effective project leader able to work autonomously to advance the team toward agreed-upon goals
Proven ability to work in a dynamic environment with flexibility to adapt to change
Excited about a start-up company environment and driven to make a difference
Ability to apply the fundamental concepts and practices to conduct needs assessment and design clinical training and education programs
Understanding and expertise in the technical aspects and application of current and new products in the interventional radiology space
Affinity for educating others with demonstrated ability to simplify and explain complex topics effectively and experience developing others
Excellent computer and software skills (experience with Microsoft Office or Adobe Creative Cloud required) in graphics, word-processing, databases, authoring programs, etc., to develop presentation materials
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Experience working in a highly regulated industry and complying with strict regulations, policies and procedures. Medical Device experience a plus
Ability to travel approximately 20-30%

Company

TriSalus Life Sciences

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TriSalus Life Sciences is an oncology company integrating novel delivery technology with immunotherapy to transform treatment for patients with liver and pancreatic tumors.

Funding

Current Stage
Growth Stage

Leadership Team

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Sean Murphy
Chief Financial Officer
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Jennifer Stevens, JD
Chief Regulatory & Quality Officer
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Company data provided by crunchbase