VideoAmp · 19 hours ago
Senior Marketing Director
New York, NY
Full-time
Hybrid
Director/Executive
$185K/yr - $200K/yr
8+ years expVideoAmp is a software and data solutions company focused on transforming advertising paradigms to maximize value for clients. The Senior Marketing Director will lead the marketing function by combining technical expertise with strategic leadership, driving measurable revenue impact through effective marketing operations and analytics.
AdvertisingAdvertising PlatformsBusiness IntelligenceDigital MediaTV
Hiring Manager
Mattison McGee
Responsibilities
Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
Coordinate with Product Marketing on product launches and go-to-market email campaigns
Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking
Lead and optimize VideoAmp's MarTech stack including marketing automation, analytics, and content management systems
Oversee website strategy, management, and optimization to drive conversions and support the customer journey
Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization
Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsorships, press coverage, and digital advertising
Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics
Continuously analyze campaign performance and optimize marketing spend allocation based on data
Partner with Revenue Operations and Sales teams to ensure accurate lead tracking and alignment on funnel metrics from MQL through closed-won
Partner with Product Marketing to develop compelling client case studies and testimonials that showcase VideoAmp's value proposition
Develop and execute webinar strategy, from topic ideation to promotion to post-event follow-up, tracking all MQLs
Oversee data-driven thought leadership content including reports, blog posts, and social content that positions the brand as an industry authority
Qualification
Required
8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
Proven track record of implementing and optimizing MarTech stacks at B2B companies
Experience establishing measurement frameworks and tracking ROI across diverse marketing channels
Demonstrated ability to translate complex data into clear insights and recommendations
Strong operational mindset with experience building processes and workflows that scale
Excellent project management skills with ability to manage multiple workstreams simultaneously
B2B technology or SaaS experience required
Preferred
Ad tech, mar tech, or data/analytics industry experience
Experience in high-growth or enterprise B2B companies
Background in demand generation or revenue marketing
Familiarity with account-based marketing (ABM) strategies
Experience with A/B testing and experimentation frameworks
Benefits
Discretionary and flexible paid time off
In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
Professional and personal support with licensed therapists and career coaches
Unlimited financial wellness sessions with Origin financial advisors
401k Plan
Pre-Tax Savings Plans, HSA & FSA
$10,000 towards services and treatments that support family planning
Cell Phone Reimbursement
Paid Maternity and Parental Leave for All Family Additions
Company
VideoAmp
VideoAmp is a software and data company that provides measurement and optimization tools for the advertising ecosystem.
201-500 employees
H1B Sponsorship
VideoAmp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (10)
2023 (17)
2022 (21)
2021 (11)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$606.6MKey Investors
Vista Credit PartnersCapital IP Investment Partners LPThe Raine Group
2023-09-13Series G· $150M
2021-10-21Series F· $275M
2021-02-02Debt Financing· $75M
Leadership Team
Peter Liguori
Chief Executive Officer
Paul Ross
Chief Financial Officer
Recent News
2025-12-29
Company data provided by crunchbase