RealPage, Inc. · 2 days ago
Campaign Strategist
California, United States
Full-time
Hybrid
Senior Level
$103K/yr - $175K/yr
7+ years expRealPage, Inc. is seeking a Senior Campaign Strategist to lead demand generation efforts for their Data and Analytics and Agentic AI product lines. This role involves creating and executing integrated campaigns while collaborating with various teams to drive pipeline and sales momentum.
Document ManagementPaymentsProperty ManagementPropTechSaaSSoftware
Hiring Manager
☁ John Laury ☁
Responsibilities
Own integrated campaign strategy and execution for Data and Analytics and Agentic AI product lines, with a focus on pipeline creation and deal acceleration
Design full-funnel, multi-touch campaigns aligned to personas, verticals, and stages of the buyer journey across paid media, email, web, events, outbound SDR support, and content syndication
Partner closely with Product Marketing to translate positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging
Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs that guide execution across channels and teams
Collaborate with SEO, web, paid media, creative, and marketing operations teams to activate campaigns consistently across all touchpoints
Monitor and analyze campaign performance, identify optimization opportunities, and communicate results and insights to stakeholders
Align with Sales leaders and SDR teams to ensure campaign readiness, clear handoffs, and effective feedback loops that improve conversion
Own campaign planning, prioritization, and budget management for assigned product areas
Stay current on evolving demand generation best practices, AI-driven marketing tools, and emerging content formats
Act as a strategic thought partner to Product Marketing and Sales, contributing ideas that improve scale, efficiency, and impact
Qualification
Required
7+ years of experience in B2B SaaS demand generation or integrated campaign strategy roles
Proven experience owning and executing full-funnel campaigns that combine content, digital channels, and outbound motions
Track record of accountability for pipeline performance and campaign optimization
Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot
Strong command of campaign measurement, attribution, A/B testing, and performance reporting
Strategic, persona-driven marketer with a strong understanding of integrated campaign design
Clear and confident communicator who can align cross-functional partners and report results in business terms
Strong writing and messaging skills, with the ability to develop campaign themes, nurture flows, and audience-specific narratives
Curiosity and enthusiasm for innovation, experimentation, and modern marketing approaches, including AI and automation
Highly organized with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
Collaborative, pragmatic, and comfortable driving clarity in a fast-paced, matrixed environment
Preferred
Experience marketing AI-enabled products or emerging technology solutions
Background in multifamily, real estate technology, or adjacent B2B verticals
Company
RealPage, Inc.
RealPage is the leading global provider of AI-enabled software platforms to the real estate industry.
5001-10000 employees
H1B Sponsorship
RealPage, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (19)
2023 (11)
2022 (11)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$105.04MKey Investors
Camden PartnersApax Partners
2022-01-13Post Ipo Equity· $18.64M
2020-12-21Acquired
2011-09-15Post Ipo Equity· $6.87M
Leadership Team
Dirk Wakeham
Chief Executive Officer
Steve Winn
Chairman of the Board, President & CEO
Recent News
2025-12-25
2025-12-25
2025-12-24
Company data provided by crunchbase