Apply on Employer Site

Transact Campus · 3 weeks ago

Growth Marketing Manager, Campus ID and Commerce

United States

Full-time

Remote

Senior Level

7+ years exp

Transact Campus is an integrated technology solutions leader, focusing on improving campus experiences across various sectors. They are seeking a seasoned Growth Marketing Manager with advanced Account-Based Marketing expertise to lead impactful marketing programs that drive pipeline growth and revenue within the Higher Education sector.

EdTechFinancial ServicesFinTechInformation ServicesInformation TechnologyPayments

Responsibilities

Own and execute the growth marketing strategy for Campus ID and Commerce—driving demand generation, pipeline acceleration, and customer expansion through integrated, multi-channel, data-driven campaigns

Lead strategic ABM programs by defining ICPs, tiered account segments, target lists, and coordinated plays that engage complex Higher Ed buying groups across technology, finance, and auxiliary leadership

Design and orchestrate full-funnel campaigns across email, digital, paid media, content, webinars, direct mail, and field programs to support both new logo acquisition and existing account expansion

Leverage HubSpot as the ABM command center, building automated nurture flows, segmentation models, lead scoring frameworks, and performance dashboards that align Sales and Marketing around shared KPIs

Influence the customer lifecycle by supporting onboarding, adoption, expansion, and retention programs with targeted messaging, content, and engagement strategies

Own performance analytics, tracking funnel progression, account engagement, pipeline contribution, CPL, influenced revenue, and campaign ROI to enable clear decision-making and continuous optimization

Champion experimentation, conducting A/B tests and performance analysis across messaging, creative, landing pages, and audience strategies to improve conversion at every stage of the funnel

Drive GTM alignment, partnering closely with Sales, Product Marketing, and Client Success to coordinate account plans, launch strategies, and region-specific growth initiatives

Act as a strong project and program manager, maintaining campaign calendars, governing timelines, and ensuring precise and timely execution across internal and external teams

Stay current on Higher Ed, fintech, commerce, and credentialing trends, using market insights to refine targeting, messaging, and go-to-market strategy

Qualification

Account-Based MarketingHubSpotB2B marketingSaaS experienceProject managementAnalytical mindsetMarket insightsCommunication skillsCreative problem-solving

Required

7+ years of B2B marketing experience, preferably in SaaS, Higher Education, fintech, payments, or campus commerce technology

Demonstrated success leading ABM programs that drive measurable gains in pipeline, revenue influence, and multi-stakeholder engagement

Deep expertise with HubSpot (or similar marketing automation and CRM platforms), including workflow design, segmentation, analytics, and attribution

Strong analytical mindset with experience interpreting funnel metrics, account engagement data, dashboard reporting, and multi-touch attribution

Ability to translate complex enterprise software into compelling, differentiated marketing narratives and campaigns

Exceptional communication skills and the ability to partner cross-functionally with Sales, Product Marketing, and Client Success

Proven project and program management strengths—skilled in orchestrating campaigns, managing timelines, and aligning teams around shared goals

A proactive, self-directed work style; able to manage multiple high-priority initiatives in a fast-moving environment

Creative problem-solver who enjoys testing, optimizing, and scaling new approaches

Passion for supporting Higher Education institutions and improving student experiences

Preferred

You are a strategic growth leader who balances creativity with analytical rigor

You excel in orchestrating ABM programs that engage multi-layered campus buying committees and influence enterprise decision-making

You understand SaaS go-to-market motions, bring expertise in pipeline growth and account expansion, and thrive in a role that requires both strategic vision and hands-on execution

You are motivated by clear metrics, collaborative GTM alignment, and delivering measurable results