Pearl · 1 month ago
VP, Growth Marketing
United States
Full-time
Remote
Director/ExecutivePearl is a company focused on enhancing dental care through AI solutions. They are seeking a VP of Growth Marketing to lead their growth engine, integrating demand generation and performance marketing to drive revenue growth and scalability as the company expands.
Artificial Intelligence (AI)DentalHealth CareHealth DiagnosticsMedicalMedical DeviceSoftware
Responsibilities
Build and scale predictable demo and pipeline engines across SMB and DSO
Own performance channels including paid media, ABM, SEO, email, and direct mail
Execute multi-touch demand programs across paid, organic, PLG, and partner channels
Drive pipeline acceleration programs with clear attribution in partnership with Sales
Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels
Run continuous experimentation focused on demo-to-close performance
Partner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiatives
Optimize channel mix, targeting, and spend to meet CAC and ARR goals
Own SEO strategy, rankings, content roadmap, and inbound demo generation
Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions
Publish high-intent product pages and authority-building content to drive organic growth
Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs
Develop integrated outbound and account-based campaigns aligned with Sales motions
Lead retargeting, intent-based targeting, and account nurturing programs
Own event ROI, lead flow, and follow-up performance
Partner with Sales on event strategy and manage Growth event budgets
Standardize playbooks and follow-up sequences to ensure pipeline impact
Own CAC, demo-set forecasting, pipeline attribution, and ROI reporting
Partner with RevOps on dashboards and weekly prioritization
Present insights to senior leadership to inform strategy, budgeting, and optimization
Qualification
Required
Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)
A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes
Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle
Highly analytical — fluent in dashboards, attribution models, and experimentation
Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)
Excellent communicator with the ability to simplify complexity
Fast, resourceful, and biased toward optimization and iteration
Adept at building systems, not just campaigns
Benefits
Competitive Benefit and Compensation Offerings
Professional development and training opportunities
Unaccrued, Flexible PTO
Company
Pearl
Pearl is the global leader in dental AI, powering diagnosis, care, and practice performance for doctors and clinics in 120+ countries.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$69MKey Investors
Left Lane CapitalDental Innovation AllianceCraft Ventures
2024-07-24Series B· $58M
2024-05-07Series Unknown
2019-05-08Series A· $11M
Leadership Team
Ophir Tanz
Founder & CEO
McKenzie Fagan
VP of Enterprise Sales
Recent News
2025-12-18
Company data provided by crunchbase