GSK · 2 weeks ago
Senior Director of Marketing, Lupus
Durham, NC
Full-time
Hybrid
Director/Executive
10+ years expGSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. The Senior Director of Marketing for the lupus franchise will lead strategy development and implementation for the US market, manage brand P&L, and interact with cross-functional teams to ensure successful product lifecycle management.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Manage short- and long-range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized
Set direction and ensure strategic alignment across functional stakeholder groups
Manage product lifecycle pre- and post-launch, including ongoing brand growth management
Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market
Demonstrate ability to build inclusive, high-performance teams and lead through change management
Work with BU marketing leadership team to optimize immunology portfolio strategy
Drive deliverables and workstreams related to governance and organizational decision making
Maintain detailed understanding of disease and competitive marketplace
Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Define metrics and plans for assessing brand performance
Foster an environment of innovation, inclusion, challenge, trust, and development
Qualification
Required
BS/BA with 10 years commercial experience including sales or marketing, with experience in: Brand lifecycle management, Senior leader engagement, Matrix team leadership, Marketing capabilities including messaging/campaign development
8+ years' experience in leading and managing teams
Minimum 6 years' experience in US pharmaceutical/biotech in-line brand marketing
Minimum 4 years' experience in strategy development and execution
Budget management; P&L ownership
Minimum of 2 days per week in office required & ability to travel up to 20% domestically
Preferred
Experience in Immunology, Oncology, or other Specialty and/or Rare Disease
Second line leadership experience
Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies
Data-driven decision making, forecasting and resource allocation
Marketing capabilities inclusive of customer insight and creative development
Global brand experience
Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
Launch experience/demonstrated ability to shape the market and utilize innovative go-to-motivated market approaches
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase