Hattiesburg Convention Commission · 1 month ago
Digital Marketing & Communications Specialist
Hattiesburg, MS
Full-time
Onsite
New Grad, Entry LevelHattiesburg Convention Commission is seeking a Digital Marketing & Communications Specialist for the Hattiesburg Zoo and Serengeti Springs Waterpark. The role involves executing digital marketing efforts to enhance awareness and engagement for HCC attractions while managing social media, website content, and email marketing campaigns.
GovernmentHospitalityTourism
Responsibilities
Collaborate with the Marketing Department and attraction leadership to plan and execute digital initiatives
Create and publish daily social media content across designated platforms
Monitor and respond to guest engagement across social media channels
Ensure accuracy, grammar, tone, and brand consistency in all digital communications
Assist with website content updates including events, hours, and promotions
Manage online business listings across key platforms
Monitor and support guest review and reputation management
Maintain a digital asset library
Monitor peer and aspirational attractions for best practices
Assist with development, execution, and scheduling of email marketing campaigns, including newsletters, event promotions, seasonal messaging, and guest communications
Support email list management, including audience segmentation, basic list hygiene, and coordination with ticketing or CRM systems as applicable
Ensure email content aligns with brand standards, marketing objectives, and overall digital messaging across social, website, and on-site promotions
Track and report basic email performance metrics such as open rates, click-through rates, and engagement trends
Such other duties, functions and special projects as assigned
Qualification
Required
Individual with a BS or BA or working toward their BS or BA in communications, marketing, business, digital strategies or a related field
Thorough knowledge of social media, creative writing and online content development
Strong communication skills and a familiarity with tools and software pertinent to the marketing/pr field
Have and exhibit high-energy, dynamic, outgoing, engaging personality in person and in all social media productions
Must have an extroverted personality, able to engage with wide-range of personalities found in the staff and guests of these attractions
Must retain a valid Driver's License and meet the eligibility requirements to drive while conducting company business
Must have transportation for required travel
Excellent writing, editing, presentation and communication skills
Organized, self-motivated, creative, detail oriented and strong interpersonal skills
Ability to manage multiple projects and tasks simultaneously and quickly
Performs other duties, functions and special projects as assigned
Ability to anticipate and effectively manage a significantly large number of details with concurrent and overlapping deadlines
Ability to learn and execute brand standards
Ability to be a strong, creative storyteller
Experience with content creation and execution with strong knowledge of social media platforms
Photography, videography and editing skills are required
Company
Hattiesburg Convention Commission
Hattiesburg Convention Commission operates to construct and operate a convention center and other tourism-related facilities.
Founded in 1991Mississippi State, Mississippi, USA
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase