New American Funding · 1 day ago
Principal Product Manager
United States
Full-time
Remote
Lead/Staff
$160K/yr - $175K/yr
10+ years expNew American Funding is seeking a Principal Product Manager to shape the long-term vision and strategy for their flagship POS platform, NAF Link. This role involves leading complex initiatives, collaborating with various teams, and driving product discovery and innovation to enhance the mortgage lending experience.
Financial ServicesLendingMortgage
Responsibilities
Own and evolve the long-term product vision and strategy for NAF Link, ensuring alignment with company-level objectives, technology strategy, and market dynamics
Identify and articulate multi-year opportunities, defining strategic bets that drive growth, differentiation, and platform maturity
Translate vision into clear outcomes, guiding teams from problem definition through solution delivery and value realization
Lead complex, cross-cutting initiatives spanning multiple teams, systems, and user personas
Define and maintain a strategic, outcome-oriented roadmap, balancing near-term delivery with long-term platform investments
Drive go-to-market strategy in partnership with Marketing, Sales, Operations, and Training to ensure successful adoption and measurable impact
Develop a deep, first-hand understanding of Loan Officers, borrowers, and internal stakeholders through continuous discovery and user observation
Conduct advanced market and competitive analysis to position NAF Link as a leader in POS innovation
Demonstrate strong systems thinking—understanding how NAF Link integrates with LOS, CRM, communications, data, and downstream fulfillment workflows
Lead high-stakes product discovery efforts, framing ambiguous problems and validating solutions through data, experimentation, and user insight
Apply rigorous prioritization frameworks to ensure investment is focused on initiatives with the highest strategic and customer impact
Champion innovation across automation, AI-assisted workflows, and experience design to meaningfully improve conversion, efficiency, and customer satisfaction
Define success metrics and measurement frameworks that connect product outcomes to business results
Use quantitative and qualitative data to guide decisions, assess tradeoffs, and course-correct strategy as needed
Present clear, executive-level insights on performance, risks, and opportunities
Partner deeply with Engineering, Design, Data, and Architecture teams to deliver scalable, high-quality solutions
Influence without authority, aligning diverse stakeholders around shared goals and outcomes
Act as a mentor and role model for Product Managers, elevating product thinking, discovery practices, and execution standards across the team
Leverage deep mortgage industry expertise to anticipate regulatory, operational, and market shifts
Serve as a trusted product voice internally, helping shape broader product and technology strategy beyond NAF Link
Qualification
Required
10+ years of product management experience, with significant experience in Mortgage Lending technology, specifically POS and/or LOS platforms
Proven track record of owning and delivering complex, high-impact products or platforms at scale
Demonstrated ability to operate at both strategic and tactical levels, from vision setting to detailed execution
Strong analytical and systems-thinking skills, with comfort navigating large, complex data sets
Exceptional communication and stakeholder-management skills, including experience working with senior and executive leaders
Preferred
Bachelor's degree in a related field preferred; advanced degree a plus
Company
New American Funding
New American Funding provides cutting-edge marketing and technology efforts allow us to compete with large banks.
1001-5000 employees
H1B Sponsorship
New American Funding has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (3)
Funding
Current Stage
Late StageLeadership Team
Rick Arvielo
Co-Founder and CEO
Jeff Farinich
SVP Technology and Chief Information Security Officer
Recent News
HousingWire.com
2025-12-24
2025-12-22
HousingWire.com
2025-10-29
Company data provided by crunchbase