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White Cap · 3 weeks ago

Director, Omnichannel Marketing

Atlanta, GA

Full-time

Onsite

Director/Executive

9+ years exp

White Cap is committed to Building Trust on Every Job, providing a dynamic work environment with various career opportunities. The Director of Omnichannel Marketing will drive integrated marketing initiatives across digital channels, manage a team of marketing professionals, and leverage data-driven insights to optimize performance and enhance customer engagement.

Building MaintenanceConstructionManufacturingService Industry

Growth Opportunities

Responsibilities

Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions

Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives

Oversee all digital channels, including social media, email marketing, digital content and digital advertising

Drive engagement and conversion through innovative campaigns, automation, and personalized experiences

Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives

Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution

Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation

Leads development and execution of the AI and automation roadmap across the department

Partner with IT and vendors to ensure system integration and data integrity

Establish KPIs and dashboards to measure campaign performance and ROI

Use data and insights to refine strategies, improve targeting, and enhance customer engagement

Collaborate with Marketing Leadership, eCommerce, Customer Experience and Analytics, and IT teams to align marketing initiatives with business goals

Own key department processes, including functional budget management

Collaborate with creative teams to maintain brand standards and optimize content for each channel

Qualification

Omnichannel strategyMarketing automationMarketing analyticsSocial media marketingEmail marketingContent marketingProject managementLeadershipCommunication