Associate Enablement Manager, SDR jobs in United States
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Cresta · 1 week ago

Associate Enablement Manager, SDR

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
money$120K/yr - $140K/yr
date1+ years exp

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. As an Associate Enablement Manager, SDR, you’ll play a critical role in driving pipeline generation performance by equipping Sales Development Representatives with the skills and coaching they need to exceed their goals.

Artificial Intelligence (AI)Intelligent SystemsMachine LearningNatural Language ProcessingTelecommunications

Responsibilities

Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate
Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)
Deliver regular call coaching, script refinement, role-plays, and workshop-style trainings
Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams
Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona-specific value props, competitive differentiation, and campaign-specific outreach assets
Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights
Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks
Standardize content and ensure easy access through Seismic or other platforms
Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity-to-outcome ratios
Identify skill gaps and design targeted programs to address them
Use data from Gong, Salesforce, and other tools to continuously refine training initiatives
Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry-specific motions
Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities

Qualification

SDR EnablementCoachingSales MethodologiesB2B SaaS ExperienceSDR ToolingCollaborationCommunication SkillsStorytelling Skills

Required

1-2+ years in SDR Enablement, SDR Management, or a Senior SDR role in a high-growth B2B SaaS company
Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi-channel sequencing
Proven success improving SDR performance through coaching, training, and content creation
Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
Excellent facilitation, communication, and storytelling skills
Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)

Preferred

Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
A passion for helping SDRs succeed, grow, and build strong foundational sales careers

Benefits

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Company

Cresta

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Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
dateFounded in 2017
location
Palo Alto, California, USA
people-size201-500 employees
web-link
https://www.cresta.com

Funding

Current Stage
Late Stage
Total Funding
$276M
Key Investors
Tiger Global ManagementSequoia CapitalGreylock
2024-11-19Series D· $125M
2022-03-17Series C· $80M
2021-03-31Series B· $50M

Leadership Team

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Ping Wu
CEO
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Tim Shi
Co-Founder, Board Member
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Recent News

PR Newswire
Cresta Launches Agent Operations Center to Manage the Human-AI Hybrid Workforce for the Customer Experience
2025-12-09
Greylock
Greylock Portfolio - Cresta
2025-12-02
PR Newswire
Cresta Automation Discovery Provides a Blueprint for Where and How to Deploy AI Agents
2025-12-02
Company data provided by crunchbase