BetMGM · 1 day ago
Programming Strategist II
New Jersey, United States
Full-time
Hybrid
Entry, Mid Level
$68K/yr - $90K/yr
2+ years expBetMGM is revolutionizing sports betting and online gaming in the United States. The Programming Strategist II will focus on optimizing customer engagement with content across the app, driving strategic efforts to enhance how customers interact with betting content through planning, testing, and display optimization.
GamingOnline GamesSports
Responsibilities
Lead daily and seasonal planning efforts with minimal oversight, creating structured and data-led plans
Manage go-to-market checklists and timelines for upcoming features or high-priority events
Collaborate with Programming to ensure plans are operationally viable, supporting documentation and rollout
Partner with BI to analyze performance of past efforts and apply learnings to future
Manage planning calendars, aligning across functions and surfacing risks / gaps
Execute tests — from definition to analysis — with minimal oversight
Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact
Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant
Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution
Support work with BI to define testing segments, helping analyze benefits and build stories to support direction
Function as a subject matter expert regarding technical knowledge of relevant tools
Directly support customer friction programs, enhancing structure, operating principles, and feedback loops
Structure friction management work, working with cross-functional partners to identify and document focus areas
Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others
Support display change integration work, building use cases with Testing and BI
Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity
Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts
Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation
Work with BI regularly, helping improve data flows and ability to self-serve
Organize customer feedback sessions and document learnings
Qualification
Required
2+ years of experience in content operations, content strategy or audience engagement
Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus
Proven experience in strategic planning, data analysis, and A/B testing
An understanding of display principles and impacts on customer engagement
A customer-centric mindset with the ability to identify and resolve friction points
Ability to translate customer feedback into action
Strong organizational skills, with the ability to manage multiple priorities
Exceptional attention to detail and commitment to accuracy in execution
Effective collaboration skills, with the ability to work cross-functionally with multiple teams
Excellent communication/presentation skills, with the ability to articulate plans and reasoning in a clear and concise manner to stakeholders
Familiarity with sports betting, gaming, or a related industry is a plus
Willingness to travel occasionally domestically and/or internationally
Preferred
Prior experience with sports, casino, and/or gaming websites and mobile apps
Demonstrating a strong interpersonal skill set – being able to communicate with team members effectively and emphatically at all levels within an organization
Being an innovative thinker, someone not afraid to challenge the status quo and ask questions
Showing a true passion for this industry inclusive of sports, casinos, and entertainment
Benefits
Medical
Dental
Vision
Life Insurance
Commuter Benefits
Paid Time Off
Holidays
Employee Resource Groups
Company
BetMGM
BetMGM operates as a sports betting and gaming entertainment company.
501-1000 employees
H1B Sponsorship
BetMGM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$0.03M2022-10-28Seed· $0.03M
Leadership Team
Mícheál Nagle
Head of Social
Recent News
2025-12-15
PR Newswire
2025-12-01
Company data provided by crunchbase