Boyce Thompson Arboretum · 1 month ago
Marketing and Communications Manager
Superior, AZ
Full-time
Onsite
Mid, Senior Level
$70K/yr - $70K/yr
4+ years expBoyce Thompson Arboretum is an independent non-profit organization dedicated to educating people about desert plants and their uses. The Marketing and Communications Manager will lead strategic marketing and communications initiatives to enhance the arboretum's brand, increase visitation, and support revenue goals.
Museums & Institutions
Responsibilities
Develop, manage, and provide strategic direction for a comprehensive organization-wide communications calendar, collaborating with all pertinent staff, including the Development Team
Develop and implement annual marketing plan to increase visitation, program participation, revenue, and overall brand awareness
Conduct audience research, analyze visitor data, and use insights to guide strategy
Partner with the Marketing agency and the Assistant Director to deploy advertising campaigns
Coordinate public relations strategy with PR contractor to maximize reach of arboretum initiatives
Oversee website strategy, content updates, and user experience improvements
Oversee social media strategy and content creation across all channels
Plan and oversee the execution of social media advertising strategy and budget
Oversee the creation, organization, and use of photo/video assets
Produce newsletters, email campaigns, blogs, and other digital content
Monitor analytics for website, email, and social media and adjust strategies accordingly
Define and report on key performance metrics for marketing and communications initiatives
Promote programs, exhibits, events, and fundraising initiatives
Strengthen partnerships with community organizations, tourism bureaus, educational institutions, and local businesses
Support development communications and donor engagement campaigns
Supervise marketing and communications staff and volunteers
Manage departmental budgets, timelines, and project workflows
Collaborate closely with horticulture, education, visitor center, and development departments
Perform Manager on Duty (MOD) responsibilities
Other duties as assigned
Qualification
Required
Bachelor's degree or significant work experience in related fields
4–7+ years of experience in marketing or communications (experience in cultural institutions, nonprofits, or environmental organizations is a plus)
Must have a valid AZ Driver's License or ability to obtain one. Clean driving record required
Excellent writing, editing, and storytelling abilities
Strong project management and organizational skills
Proficiency in marketing tools: Google Analytics, email marketing platforms, CMS, CRM systems, social media management tools, and Adobe Creative Suite
Ability to interpret data and measure campaign effectiveness
Comfortable working in a collaborative, mission-driven environment
High level of organization and attention to detail
Outgoing personality with strong interpersonal skills
Demonstrated problem-solving and critical thinking skills
Passion for plants, nature, environmental education, or public gardens
Creative thinker with strong attention to detail
Flexible, strategic, and proactive
Able to work flexible hours, including nights, holidays, and weekends
Ability to operate computers and phones
Ability to communicate with fellow staff, applicants, stakeholders, visitors, and donors. Communication will include one-to-one, small, and large group communication. Communications need to be in English. Communication means both written and oral communication
Ability to work at a workstation for 8 hours a day
Ability to work outside in extreme weather conditions. Summer temperatures may exceed 110 degrees F
Must be able to work on weekends, evenings, and holidays
Ability to lift 50 lbs and traverse uneven terrain and hiking conditions
Must be able to stand, walk on uneven terrain, sit, reach with hands and arms, climb or balance, stoop or kneel, talk, and hear, and use fingers and hands to feel objects, tools, or controls
Fully functional vision is required (prescription lenses are acceptable)
Benefits
Health Insurance
Dental Insurance
PTO
11 Paid Floating Holidays
401k
Paid Parental Leave
Free BTA membership and employee discount in gift shop
Employee options for Vision, Short-Term and Long-Term Disability and Life Insurance. Different eligibility requirements must be met, and employer contributions are generous, but contribution rates vary among different plan/benefits options.
Company
Boyce Thompson Arboretum
"The mission of Boyce Thompson Arboretum is to inspire appreciation and stewardship of desert plants, wildlife, and ecosystems through education, research and conservation."
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase