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Tinder · 1 day ago

Director, Social Media

Los Angeles, CA

Full-time

Onsite

Director/Executive

$225K/yr - $245K/yr

8+ years exp

Tinder is a leading social media platform that has revolutionized how people meet. The Director of Social Media will be responsible for leading the vision, strategy, and execution of Tinder's global social presence across various platforms, overseeing content, community management, and influencer collaborations.

DatingInternetMobile AppsSocial Media

Responsibilities

Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals

Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities

Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement

Lead the creation of thumb-stopping, conversation-driving social content across all platforms

Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments

Oversee creator collaborations, influencer strategy, and social-first partnerships

Build a rigorous analytics discipline across platforms

Use data to guide content decisions, trend identification, resource allocation, and optimizations

Build and maintain reporting dashboards for leadership visibility

Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach

Foster a culture of creativity, experimentation, accountability, and continuous improvement

Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal

Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling

Qualification

Social media strategyContent leadershipInsightsTeam leadershipPlatform expertiseCultural relevanceInfluencer strategyCreative thinkingCollaboration skillsCommunication skills