AdRoll · 2 weeks ago
Principal Integrated Campaign Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$141K/yr - $208K/yr
9+ years expAdRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. As a Principal Integrated Campaign Manager, you will lead the planning, execution, and optimization of integrated campaigns across brand, demand, and customer marketing, ensuring alignment with company objectives and delivering a seamless experience to audiences.
Ad RetargetingAdvertisingDigital MarketingE-CommerceE-Commerce Platforms
Responsibilities
Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns
Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization
Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey
Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points
Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness
Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders
Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns
Qualification
Required
9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management
Proven ability to market to B2B marketers within the tech/SaaS industry
Familiarity with Salesforce, marketing automation, paid media, and reporting tools
Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting
Strong ability to translate company strategy and market insights into unified campaign stories
Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations
Skilled in building repeatable campaign frameworks, processes, and templates
Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership
Benefits
Competitive salary and equity
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks paid family leave to care for a family member
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
For additional benefits not mentioned, visit our Careers page
Company
AdRoll
''AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven. ''
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-01-01Series A
Leadership Team
Andrew Merino
Sr. Partner Manager, AdRoll Platform Services
Lindsay Duggan Martinez
Principal Partner Marketing Manager
Recent News
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