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Tech Economy · 3 weeks ago

Senior Manager, Practice Marketing (Contract role)

Boston, AR

Contract

Onsite

Senior Level, Lead/Staff

$126K/yr - $150K/yr

10+ years exp

Bain & Company is a leading management consulting firm that provides strategic advice to business leaders across various sectors. The Senior Manager, Practice Marketing will collaborate with practice area leadership to develop and implement a comprehensive marketing strategy, manage a team, and ensure alignment with commercial objectives.

Management Consulting

Responsibilities

Develop capability marketing plan and budget in partnership with practice leadership that increases awareness and credibility for Bain and our core solutions, in support of commercial objectives

Synthesize capability commercial priorities – including CXO target audience(s) as well as sectors, solutions, and company segments with momentum and growth potential

Understand competitive and market position, leveraging internal data and intelligence as well external market research

Translate commercial priorities and competitive intel into a marketing strategy, plan and calendar grounded in clear marketing objectives and measures of success. Plan should include as relevant:

Develop prioritize content plan in partnership with practice stakeholders and Editorial team, balancing commercial IP priorities with foundational and ‘top of funnel’ brand building marketing needs (eg, search and GEO discoverability)

Own distribution strategy, defining channel mix across owned, paid and earned channels as well as digital and live (ie, in-person event) touchpoints, partnering with Distribution Studio teams

Use expertise guide marketing calendar – including sequencing of activities and relevant internal/external events

Own global budget and annual planning process

Act as a trusted advisor and single point of contact to practice leadership, building deep relationships by establishing credibility, demonstrating commitment, and working collaboratively toward shared goals

Bring stakeholders along in development of plans

Understand and adapt to evolving needs, bringing new ideas and creative solutions and driving outside the box thinking where it’s needed

When needed, pragmatically position tradeoffs and cost-value considerations for decisions to invest time, budget and resources in marketing efforts

Spearhead development and delivery of highly impactful, cross-channel marketing campaigns in close collaboration with cross-functional marketing teams globally

As project manager for major practice campaign, keeping content and campaign information updated and available to cross-functional teams to enable visibility and collaboration

Develop events strategy, including recommended Bain-hosted client events and identification of third party conferences and how we should engage with them (i.e. sponsorship, speaking engagement, etc); includes invites, follow-ups, etc

Define and deploy email marketing strategy, including selecting content and recommending framing for key audiences

Measure the results of campaigns and major deliverables through both analytics and direct feedback; present actionable insights to refine strategies

Create communications to promote marketing activities to key internal audiences – including industry and account marketing and market reputation (local marketing) teams globally

Ensure “always on” digital foundations are in place and managed/updated as needed for discoverability and commercial credibility, including practice web pages, content libraries, and key partner bios – working with practice marketing team members and Web/Editorial teams to execute

Own performance analytics for campaigns and against marketing objectives for the year, optimizing in real-time when possible, and incorporate learnings into future recommendations and plans

Play an active role in our team

Participate in team experience sharing and skill building, sharing learnings with broader practice marketing team

Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve

Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency

Be a flexible and adaptable team member to support new projects and team needs as they arise

Qualification

B2B marketingMarketing strategy developmentSenior stakeholder managementVerbalPerformance analyticsProject managementWritten communicationInfluenceEnglish fluencyCreativityCollaborationAdaptabilityTeamworkProblem-solving

Required

Minimum of ten years+ of experience in a professional services environment, with experience in B2B marketing

Experience with developing and executing marketing strategies

Excellence in senior stakeholder management

Demonstrated ability to impact and influence change while collaborating effectively internally and externally with individuals at all levels, especially with leadership team

Adept at resolving conflicting points of view and leading stakeholders toward tradeoffs / solutions

Confidence and competence at defining the cadence and communications needed to bring stakeholders along in marketing plan build and complex decision making

Innate creativity and outstanding talent in verbal and written communications to senior executive audiences

Must be in tune with the global marketplace and be able to interpret trends and analyze impact while incorporating new ideas

Fluency in spoken and written English a requirement

Confidence and professionalism to influence partners with logic, conviction and persuasion

Excellent project management skills

Undergraduate degree in communications or business; MBA preferred

Preferred

MBA preferred

Benefits

Bain pays 100% individual employee premiums for medical, dental and vision programs, offering one of the most comprehensive medical plans for employees without impacting your paycheck

Paid sick leave and paid holidays

Paid Life insurance