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University of California, Berkeley · 3 weeks ago

Director of Marketing Operations (7199U), Haas School of Business - #83179

Berkeley, CA

Full-time

Hybrid

Director/Executive

$92K/yr - $130K/yr

The University of California, Berkeley is dedicated to fostering a diverse and inclusive community. They are seeking a Director of Marketing Operations who will serve as the primary data systems architect for the Marketing & Communications team, managing complex marketing technology and ensuring compliance with data privacy regulations.

Higher Education

Growth Opportunities

No H1B

Responsibilities

Independently designs and implements complex data collection methods, contact properties, and database structures

Develops logical data models and schemas including lead scoring frameworks and customer journey mapping

Creates data mapping specifications for integrations between HubSpot and external systems including the Slate admissions platform

Implements data quality standards ensuring accuracy of prospective student information and designs security measures to protect sensitive applicant data

Independently researches regulatory requirements and translates complex policies into technical implementations

Develops consent management workflows, suppression list procedures, and data retention protocols

Maintains data quality initiatives including duplicate management and validation rules

Implements email authentication protocols (SPF, DKIM, DMARC) to maintain deliverability for MBA communications and protect Haas School's sender reputation

Independently sources and manages vendors to integrate new solutions

Designs complex data flows between integrated platforms ensuring interoperability

Develops sophisticated automated workflows enabling personalized, segmented campaigns for diverse prospective student populations

Creates dynamic forms and lead capture mechanisms, and implements business logic and lead routing processes connecting marketing activities to admissions operations

Serves as technical authority for the Marketing & Communications team, reviewing and approving workflows, segmentation strategies, and email configurations before deployment

Provides technical consultation on email campaigns and audience targeting for MBA recruitment

Troubleshoots technical issues affecting campaign deployment and message deliverability, ensuring technical accuracy of marketing content from a systems perspective

Develops recommendations for data management resource plans including system enhancements and process improvements

Creates documentation and provides training on CRM best practices and platform capabilities

Actively contributes to a team environment that fosters and promotes a culture of belonging for all, within the unit and at Haas

Completes required training on time and engages in opportunities for learning pertinent to the position or at the suggestion of the supervisor

Other duties as assigned

Qualification

Data systems managementCRM platformsData modelingData quality standardsGDPR complianceData governanceEmail authenticationMarketing tools evaluationAnalytical skillsProblem-solving skillsInterpersonal skillsOrganizational skillsCritical thinking

Required

Ability to prepare data models unassisted

Familiarity with data model patterns in one or more common business or academic domains

Familiarity with logical data design and data mapping or data conversion

Familiarity with data quality and governance issues and requirements

Ability to represent relevant information in abstract models

Thorough knowledge of data management systems, practices and standards

Thorough knowledge of relevant rules and regulations

Demonstrated service orientation skills

Demonstrated ability to communicate technical information to technical and non-technical personnel at various levels in the organization

Self-motivated and works independently and as part of a team

Demonstrated strong problem-solving skills

Able to learn effectively and meet deadlines

Strong organizational skills

Strong analytical and design skills, including the ability to abstract information requirements from real-world processes to understand information flows in computer systems

Critical thinking skills and attention to detail

Excellent interpersonal skills, demonstrating a desire to establish and maintain positive & professional working relationships with colleagues, students and team members

Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself

Bachelor's degree in related area and/or equivalent experience/training