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The New York Times · 3 weeks ago

Director, Brand Media Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$160K/yr - $180K/yr

10+ years exp

The New York Times is dedicated to independent journalism and seeks to enhance its brand through innovative media strategies. The Director of Brand Media Strategy will develop and execute integrated media plans, ensuring the brand connects effectively with audiences across various channels.

Digital MediaJournalismNews

H1B Sponsor Likely

Responsibilities

Translate marketing and business strategies into clear, actionable media objectives, leading stakeholder discussions and facilitating decision making

Be a strategic thought leader for how The Times shows up in the world. Own the media narrative and champion new and innovative ways to connect with our audiences

Develop media strategies, communications and tactical channel plans to maximize total impact

Demonstrate excellent strategic narrative skills, with a track record of developing sound rationale that balances logic and creativity

Lead the day-to-day management of our media agency partners, ensuring they deliver best-in-class planning and execution

Collaborate with cross-functional marketing teams (Creative, Brand Marketers, Analytics, Comms) to ensure a cohesive and integrated approach to campaigns

Partner with research and analytics teams to establish campaign measurement plans, analyze performance, and derive actionable insights to optimize future campaigns

Activate and manage programs on select media platforms

Champion new and innovative media approaches, keeping the team at the forefront of industry trends and best practices

This role will report to the VP Marketing & Media Strategy

Qualification

Brand marketing experienceMedia strategy developmentStakeholder managementSocial media experienceData analysis skillsStrategic narrative skillsCampaign measurementInnovative media approachesCross-functional collaboration

Required

10+ years experience in either brand or agency roles

5+ Brand marketing and media experience required

Experience communicating with colleagues of all levels

Experience consulting and working with technical, legal and financial teams

Demonstrated experience interpreting consumer insights, data and research

Demonstrated experience creating organized and efficient strategies under tight timelines

Preferred

Social media experience preferred

Prior experience leading day to day management of media agency partners

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1001-5000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (40)

2024 (20)

2023 (21)

2022 (36)

2021 (27)

2020 (36)